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CNBC.com: The Financial News Juggernaut
How a legacy media giant built a 96M visit/month digital empire
While most news sites fight for clicks, CNBC.com has built a fortress where 96 million monthly visitors don't just read headlines—they make financial decisions. This isn't just a news site; it's the digital nerve center for the global financial elite.
"When the 10-year Treasury yield moves, CNBC's search traffic moves with it—proving they've become the default dashboard for capital markets."
The Traffic Moat
CNBC's secret isn't SEO—it's habit. With 64% direct traffic (28% organic), they've achieved what most media companies dream of: a daily ritual. Traders, CEOs, and retail investors don't Google 'stock news'—they type 'cnbc.com' directly. This isn't accidental; it's engineered dependency through decades of real-time market coverage.
The Unsexy Power of B2B
While competitors chase viral moments, CNBC dominates the boring but lucrative '10-year treasury yield' (71K monthly searches) and 'stock market today' (406K searches). This isn't clickbait—it's utility. They've positioned themselves as the essential tool for professionals who need reliable data, not entertainment.
The technology stack reveals their priorities: Tailwind CSS and Bootstrap for rapid iteration, but more importantly, they've built a collection page architecture that handles breaking news without breaking the site. Their 123 million backlinks aren't from viral content—they're from being the source journalists cite when markets move.
- Dominates search for financial terms, not just breaking news
- 64% direct traffic proves institutional trust over algorithmic discovery
- Trustpilot rating of 1.4/5 suggests they prioritize accuracy over user satisfaction
- Revenue per employee: ~$287K—efficient for a media company
The Unbreakable Habit
CNBC's moat isn't content—it's being the default tab for anyone whose livelihood depends on markets moving. While others chase the next algorithm update, they've built a habit that outlasts trends.
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https://fm.cnbc.com/applications/cnbc.com/staticcontent/img/versant/cnbc_share_versant.png?v=1524171804&w=1920&h=1080
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International Business, World News & Global Stock Market Analysis
CNBC International is the world leader for news on business, technology, China, trade, oil prices, the Middle East and markets.
International: Top News And Analysis
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Reviews (20)
Melissa Lee is head and shoulders much…
Melissa Lee is head and shoulders much better than Kelley Evans on the 1pm show !
Far left Sorkin on CNBC melted down…
Far left Sorkin on CNBC melted down this morning April 30 when Trump trade personnel had slightly different versions of who was working on trade negotiations. Where is he on condemning Harvard on ongoing harassment and intimidation of Jewish ppl in violation of the title vI law. Where was Sorkin as unvetted criminals and others were pouring over the Border under Biden. Sorkin has no moral compass and strives to forward his own agenda. He should be fired. He doesn’t belong on a business news program.
FIRE JOE KERNAN FIRE JOE KERNAN FIRE…
FIRE JOE KERNAN FIRE JOE KERNAN FIRE JOE KERNAN My Firm will no longer use CMBC as our investment tv platform until JOE KERNAN is fired!!!
So tired of rightwing activist Joe…
So tired of rightwing activist Joe Kernan yelling over other hosts and guests. A woman died from an unnecessary shooting by an Ice Agent? Who knows? They do not display or verbally identify themselves and who they work for. The murdered woman leaves behind three children. Can't that old fart retire or please learn to have some respect for human life. Just pathetically disgusting. I just want to see what the market is doing and don't care about his opinion.
You must get rid of joe keren ASAP on…
You must get rid of joe keren ASAP on squawk box or at least teach him how to talk clearly all he do is mumble and don't make any sense looking for others to clear things up/make sense of what he saying. He can't even read with confidence, if you get rid joe keren the rating with go back up
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About cnbc.com
CNBC International is the world leader for news on business, technology, China, trade, oil prices, the Middle East and markets.
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cnbc.com uses 18 technologies across their website including Leaflet, Font Awesome, reCAPTCHA, and more.
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Traffic & Audience
cnbc.com receives approximately 96.7M monthly visitors and ranks #655 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 2:24 on the site.
The majority of cnbc.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cnbc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cnbc.com directly at https://cnbc.com.