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marketwatch.com

13 technologies
VerifiedVisit32.1M/mo$114M44613 Tech17 Leads
Deep Dive

MarketWatch: The News Titan That Stays

How 70% direct traffic and 60M backlinks built a financial media fortress

While fintech startups chase algorithms, MarketWatch built an empire on headlines. With 32M monthly visits and 70% direct traffic, it's less a website and more a daily ritual for millions of investors.

32M
monthly visits
Top 3K
global rank
70%
direct traffic
60M+
backlinks

"MarketWatch isn't competing on features—it's competing on habit. And habits are harder to steal than market share."

The Unbreakable Habit Loop

With 70% direct traffic (vs. 25% organic), MarketWatch has achieved what every media company dreams of: becoming a default. Users don't discover them—they start their day with them. This isn't SEO magic; it's brand permanence built over decades of consistent, real-time coverage.

The Traffic Paradox

Here's the contradiction: 25% organic traffic seems low for a site ranking for 'stock market today' (406K monthly searches) and 'S&P 500' (2.3M). But this reveals their true moat—they don't need to chase keywords. Their authority is so established that Google treats them as a destination, not a result.

The tech stack tells the story of a modern legacy player. Next.js and AWS CloudFront deliver speed at scale, while PWA capabilities ensure mobile users stay hooked. They're not bleeding-edge, but they're optimized for reliability—the exact tradeoff a financial news site should make.

  • 70% direct traffic signals unbeatable brand recall
  • 60M+ backlinks create a SEO fortress competitors can't breach
  • 1.4/5 Trustpilot rating exposes the 'free news' paradox: high traffic, low user satisfaction
No premium subscription model
Massive scale (32M visits/month)
Low user satisfaction scores
Unbreakable brand equity
Limited product innovation
Dow Jones ownership provides institutional trust

The News Model's Last Stand

MarketWatch proves that in finance, speed and reliability beat features. But with declining trust scores, their real challenge isn't traffic—it's maintaining relevance when AI can generate headlines faster than humans.

What tech stack does Marketwatch use?

20 detected
Analytics & Marketing1
Web Standards2
UI Libraries1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google DoubleClick
G
Google APIs
G
Google Static
G
Google AdSense
N
New Relic
C
Cloudflare

How much traffic does Marketwatch get?

Traffic & Engagement

27.6M
Monthly Visits
-2.6%
2.9
Pages/Visit
10:32
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend-25%
36.6M
Oct 2025
Oct
28.4M
Nov 2025
Nov
27.6M
Dec 2025
Dec

Rankings

#1,751
Global Rank
#671
United States Rank
Finance
Category

Backlinks & Authority

59.6M
Backlinks
269.6K
Ref. Domains
85
Authority Score
Low
Penalty Risk
Backlinks Trend-23%
77.1M
Jul 2025
Jul
74.1M
Aug 2025
Aug
68.9M
Sep 2025
Sep
66.1M
Oct 2025
Oct
62.6M
Nov 2025
Nov
59.6M
Dec 2025
Dec

Search Traffic

Organic
19.5M
Paid
14

Top Organic Keywords

#1marketwatch
450,000 vol3.3%
#7indexdjx: .dji
3,350,000 vol0.7%
#5dow jones
11,100,000 vol0.7%
#3spy stock
2,740,000 vol0.6%
#3s&p 500
5,000,000 vol0.6%

Where is Marketwatch's audience located?

🇺🇸United States61.9%
🇨🇦Canada5.2%
🇳🇿New Zealand3.5%
🇮🇳India2.7%
🇬🇧United Kingdom2.6%

Device Distribution

Desktop46.5%
Mobile53.5%

What keywords does Marketwatch rank for?

5 keywords
1marketwatch233.8K vol$2.75
2economic calendar91.9K vol$0.71
3market watch26.2K vol$2.91
4stock market today406.0K vol$1.95
5s&p 5002.3M vol$2.53

How is Marketwatch's SEO?

Open Graph Image

OG Image preview
og:image

https://images.mktw.net/im-99415322

Meta Tags

title61 chars

MarketWatch: Stock Market News - Financial News - MarketWatch

description147 chars

MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more.

og:title

MarketWatch: Stock Market News - Financial News

languageEN-US

H1 Tags

h1.Logo_svg__cls-1{fill:#3f0}
h1Sign In to Follow

Who works at Marketwatch?

Loading leads...

What do customers think of Marketwatch?

MarketWatch

MarketWatch

1.4
100 reviews

Categories

Financial Consultant#undefinedInvestment Service#undefinedFinance Broker#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Battery Street 825
San Francisco, US

Reviews (20)

Filter by rating:
Mark Glenn
5/16/2025
🇺🇸 United States1 reviewsOrganicVerified
Experience date: 5/15/2025
Marketwatch is NOT center right, far from it.

I'm giving 3 stars because I like to use the Watchlist functionality. No complaints there. I am tired of seeing anti-Trump articles being prioritized in Marketwatch's feed. What really bothers me is they are rated 'center-right' which is far from the truth. Just go to their main page every day for a few weeks and see which 'opinions' make the top of their list.

Bob van der Upwich
8/26/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 8/26/2025
I use the free features only

I use the free features. Would never pay. Marketwatch is openly biased left and anti-Trump. All you have to do is read the articles and post on their public comments section to see it. I use it for their free market features. Would never join or pay for this biased site.

👍 1
Ken Shain
6/9/2025
🇺🇸 United States19 reviewsOrganicUnverified
Experience date: 6/8/2025
I went to the MW website and created a…

I went to the MW website and created a watchlist and recieved stock price data, I then tried to read an article and found after a few lines of enticing info the pay wall came up in Every instance. I removed my account and am searching for a rustworthy free financials site.

Lou
12/6/2025
🇺🇸 United States11 reviewsBasicLinkVerified
Experience date: 9/11/2025
"𝐕𝐞𝐫𝐢𝐭𝐚𝐬𝐫𝐞𝐝𝐫𝐞𝐬𝐬" furnished instrumental…

"𝐕𝐞𝐫𝐢𝐭𝐚𝐬𝐫𝐞𝐝𝐫𝐞𝐬𝐬" furnished instrumental succor, achieving the extrication of my fiduciary holdings with uncommon efficacy.

Trey H
5/27/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 5/25/2025
Price jumped from $4 to $24

Price jumped from $4 to $24, didn't realize and forgot. They refused to refund a few months despite not actively using the account. Yes I know it's in the T&C's but only bad companies operate this way. I will never give them another dollar.

Frequently Asked Questions about Marketwatch

What is Marketwatch's Revenue?
Marketwatch generates approximately $114M in annual revenue. With 446 employees, that's $256,250 per employee.
What does Marketwatch do?
MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more.
How fast is Marketwatch growing?
Marketwatch has declined by 2.6% in the last 6 months according to traffic data. employee count has changed by 18% year over year.
How do people interact with Marketwatch?
When visiting Marketwatch, visitors view an average of 2.9 pages per visit, and spend around 10:32 on the site, and the bounce rate is 61.7%.
How do people find Marketwatch?
8.1M people (29%) visit Marketwatch directly. 19.5M (71%) find them through organic search. 14 (0%) come through paid advertising.
Who uses Marketwatch?
Marketwatch's top market is United States with 17.1M visitors (61.9%). Canada is 2nd with 1.4M (5.2%). New Zealand is 3rd with 973.2K (3.5%).
What technologies does Marketwatch use?
Marketwatch uses 13 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Google Fonts, WordPress, Amazon Web Services, AWS CloudFront.
Who are Marketwatch's competitors?
Marketwatch's main competitors include Yahoo Finance, Seeking Alpha, Barron's, Morningstar, CNBC. These companies operate in similar markets and compete for the same customer base.
What do customers think of Marketwatch?
Marketwatch has a Trustpilot score of 1.4 out of 5 (1 stars) based on 100 customer reviews.

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What are Marketwatch's key pages?

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About marketwatch.com

MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more.

Company Overview

marketwatch.com
Website
finance
Industry
#2,123
Global Rank
32.1M
Monthly Visitors
13
Technologies
17+
Employees

marketwatch.com Key Pages

marketwatch.com Social Media

Contact marketwatch.com

Technology Stack

marketwatch.com uses 13 technologies across their website including Google Fonts, WordPress, Amazon Web Services, AWS CloudFront, and more.

Fonts

Google Fonts

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight

Analytics & Marketing

New Relic

Performance

Lazy Loading, Priority Hints

Traffic & Audience

32.1M
Monthly Visits
59%
Bounce Rate
2.5
Pages/Visit
4:02
Avg. Duration

marketwatch.com receives approximately 32.1M monthly visitors and ranks #2,123 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 4:02 on the site.

The majority of marketwatch.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is marketwatch.com?
MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more.
What technologies does marketwatch.com use?
marketwatch.com uses 13 technologies including Google Fonts, WordPress, and 7 more. View the full tech stack analysis above.
How do I contact marketwatch.com?
You can contact marketwatch.com through their contact page.
What are marketwatch.com's social media accounts?
marketwatch.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is marketwatch.com hiring?
Check marketwatch.com's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is marketwatch.com?
marketwatch.com receives approximately 32.1M monthly visitors and ranks #2,123 globally.

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This page provides publicly available information about marketwatch.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit marketwatch.com directly at https://marketwatch.com.