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cnib.ca
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cnib.ca

20 technologies
VerifiedVisit55.7K/mo$75M1.1K20 Tech25 Leads
Deep Dive

CNIB: The Non-Profit That Operates Like a Tech Company

How a 105-year-old Canadian institution is building a digital-first future for the blind community.

Most non-profits struggle to move beyond legacy thinking. The CNIB Foundation is an exception. With a 105-year history, they aren't just managing history; they are aggressively engineering a digital ecosystem to redefine what it means to be blind in the modern era.

$75M
Annual Revenue
55K
Monthly Visits
64%
Organic Traffic
1,092
Employees

"CNIB isn't just a charity; it's a specialized health-tech platform with a massive offline footprint."

The Tech Stack Paradox

Despite being a non-profit, CNIB's digital infrastructure reveals a modern, product-led mindset. Their stack (jQuery, Tailwind, Vite, GTM) suggests a rapid-iteration environment. However, the reliance on jQuery indicates technical debt—a common struggle for organizations managing legacy systems while trying to innovate. They are building for accessibility first, which often means prioritizing compatibility over cutting-edge frameworks.

The SEO Moat

The data speaks to massive brand equity. 'CNIB' alone drives 28,880 monthly searches—accounting for the vast majority of their 55,743 monthly visits. With 64% of traffic coming from organic search, they own the narrative around blindness support in Canada. This isn't accidental; it's the result of decades of establishing authority in a niche where trust is the primary currency.

The traffic distribution reveals a critical insight: direct traffic sits at 28%. For a non-profit, this is incredibly high. It implies that users don't stumble upon CNIB; they seek it out. Whether it's for guide dogs, low-vision aids, or advocacy, the brand is the destination, not a stop along the way. This level of recall is what most digital startups spend millions trying to achieve.

  • High Brand Equity: 'CNIB' dominates search volume, dwarfing generic keywords.
  • Digital-First Operations: Leadership includes a VP of IT and Digital Ecosystems, signaling a tech-centric strategy.
  • Network Effect: A massive volunteer and donor network powers a $75M revenue engine without heavy paid acquisition.
They don't rely on paid ads (only 28% direct/brand traffic suggests low paid spend).
They dominate organic search through 100+ years of authority.
They don't prioritize flashy, experimental UI over accessibility.
They invest in leadership (VP of Digital Ecosystems) to bridge the gap between non-profit mission and tech execution.

The Ultimate Trust Play

In an era of digital distrust, CNIB leverages a century of legacy to drive modern adoption. Their lesson for founders? Brand authority is the most defensible asset you can build.

What tech stack does Cnib use?

39 detected
Security1
Programming Languages1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics19
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
L
LinkedIn Insight Tag
P
Pinterest Tag
M
Microsoft Ads (Bing)
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
F
Facebook
A
Analytics Service
G
Google Tag Manager
G
Google Analytics
B
Bing
G
Google DoubleClick
G
Google Ads
P
Pinterest

How much traffic does Cnib get?

Traffic & Engagement

55.7K
Monthly Visits
2.5
Pages/Visit
1:12
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+1%
55.3K
Oct 2025
Oct
60.2K
Nov 2025
Nov
55.7K
Dec 2025
Dec

Traffic Sources

Search
64%
Direct
28%
Social
2%
Referrals
5%
Email
0%
Paid
1%

Where is Cnib's audience located?

🌍78.9%
🌍13.6%
🌍2.8%
🌍2.4%
🌍2.0%

What keywords does Cnib rank for?

5 keywords
1cnib28.9K vol$3.31
2cnib foundation790 vol$4.50
3cnib guide dogs640 vol$4.21
4canadian national institute for the blind330 vol
5cnib lake joe blind soccer pitch140 vol

How is Cnib's SEO?

Meta Tags

title11 chars

Home | CNIB

description368 chars

The CNIB Foundation is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners from coast to coast to coast.

og:description

Changing what it is to be blind today.

languageEN

H1 Tags

h1CNIB Homepage

Who works at Cnib?

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What do customers think of Cnib?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cnib

What is Cnib's Revenue?
Cnib generates approximately $75M in annual revenue. With 1,092 employees, that's $68,681 per employee.
What does Cnib do?
The CNIB Foundation is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners from coast to coast to coast.
How fast is Cnib growing?
Cnib employee count has changed by 3% year over year.
What technologies does Cnib use?
Cnib uses 20 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Cnib's competitors?
Cnib's main competitors include GS1 Canada, We Animals Media, CNIB, March of Dimes Canada, Fedcap Canada. These companies operate in similar markets and compete for the same customer base.

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How to contact Cnib?

What are Cnib's key pages?

Export cnib.ca Data

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Raw JSON Data

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About cnib.ca

The CNIB Foundation is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners from coast to coast to coast.

Company Overview

cnib.ca
Website
health
Industry
#551,503
Global Rank
55.7K
Monthly Visitors
20
Technologies
25+
Employees

Contact cnib.ca

Technology Stack

cnib.ca uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Drupal

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +2 more

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

55.7K
Monthly Visits
50%
Bounce Rate
2.5
Pages/Visit
1:12
Avg. Duration

cnib.ca receives approximately 55.7K monthly visitors and ranks #551,503 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:12 on the site.

The majority of cnib.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cnib.ca?
The CNIB Foundation is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners from coast to coast to coast.
What technologies does cnib.ca use?
cnib.ca uses 20 technologies including Font Awesome, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact cnib.ca?
You can contact cnib.ca through their contact page.
What are cnib.ca's social media accounts?
cnib.ca is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cnib.ca hiring?
Check cnib.ca's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is cnib.ca?
cnib.ca receives approximately 55.7K monthly visitors and ranks #551,503 globally. Traffic is declining by 7.4% month-over-month.

Related Searches

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This page provides publicly available information about cnib.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cnib.ca directly at https://cnib.ca.