cobb-vantress.com
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Cobb-Vantress: The Genetic Engine of Tyson
How a $194M poultry genetics giant operates in the shadows of Big Meat
While most of the world obsesses over plant-based meat, the real revolution is happening in DNA labs. Cobb-Vantress, a Tyson Foods subsidiary, is quietly engineering the birds that will feed billions.
"This isn't a consumer brand. It's a B2B genetics powerhouse with zero need for your clicks."
The Invisible Supply Chain
Cobb-Vantress doesn't sell chicken to you. They sell breeding stock to the world's largest poultry producers. Their customers aren't browsing websites—they're negotiating multi-million-dollar genetic contracts. The 0 monthly visits? That's not a failure; it's a filter. Their market is 500 companies, not 500 million consumers.
The Tyson Integration
The website redirects key pages to Tyson's legal domains. This isn't a standalone startup—it's a deeply integrated division. The VP roster reads like a Tyson org chart: Stan Reid, William Herring, Bernardo Gallo. They operate with the autonomy of a startup but the infrastructure of a $194M corporate arm. The tech stack (jQuery, Bootstrap) suggests a functional, no-frills portal for partners, not a marketing machine.
The social media presence (Twitter, Facebook, LinkedIn) is active but corporate—standard for B2B. The real signal is the leadership: Aldo Rossi and Mike Pruitt in R&D and pedigree production. These aren't marketers; they're scientists. The company's unique value is in genetic progress, not digital engagement.
- Revenue: $193.9M (modest for a Tyson division)
- Employees: 1,358 (lean for genetics R&D)
- Tech: Legacy stack (jQuery, Bootstrap) built for utility
- Traffic: 0 visits (intentional B2B focus)
- Leadership: Heavy on R&D, light on marketing
The Ultimate B2B Ghost
Cobb-Vantress proves that in industrial markets, digital presence is irrelevant. Their product is in every chicken nugget, not on your screen.
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cobb-vantress.com uses 14 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, reCAPTCHA, and more.
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Vimeo
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Font Awesome, Adobe Fonts
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reCAPTCHA
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jsDelivr
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DoubleClick Floodlight, Google Ads
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cobb-vantress.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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