coches.net
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Coches.net: The 10M Visit Powerhouse
How a 32-person team built Spain's dominant car marketplace
While Silicon Valley chases AI unicorns, a 32-person Spanish team quietly commands 9.7 million monthly visits to Coches.net. This isn't a growth-stage rocket ship—it's a precision-engineered machine that has dominated Spain's car market for years.
"They're not building a startup. They're running a precision-engineered cash flow machine that happens to sell cars."
The 93% Monopoly
Coches.net doesn't just dominate Spain—it owns it. With 93.8% of traffic from undefined (Spain), this platform has achieved what most marketplaces dream of: local dominance so complete it barely needs to look abroad. The 44% direct traffic rate is the true power metric—nearly half of all visitors type the URL directly, proving brand recall that most companies pay millions to achieve.
The SEO Fortress
With 1.4 million backlinks and 52% organic traffic, Coches.net has built an SEO moat that would take years to replicate. They rank for everything from generic 'coches' (17,500 monthly searches) to hyper-specific 'corvette c8' (91,370 searches). This isn't accidental—it's a decade of content strategy, forum communities, and transactional intent captured at scale.
The tech stack tells a story of pragmatic efficiency. Tailwind CSS, Bootstrap, and Ant Design coexist—likely legacy from different eras or teams. Google Analytics and Tag Manager are standard, but Datadog RUM suggests a focus on performance monitoring. This isn't a bleeding-edge stack, but it's battle-tested and maintainable with just 32 people.
- Trustpilot 3.2/5 with 875 reviews—mediocre but honest
- $6M revenue from 32 employees = ~$187k revenue per employee
- Direct traffic (44%) rivals organic (52%)—a rare brand strength
- Top keywords include 'coches segunda mano' (18,670 searches)
The Unsexy Billion-Dollar Playbook
Coches.net proves that in local marketplaces, depth beats breadth, and precision beats scale. They're not chasing global domination—they've already won Spain.
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5 keywordsHow is Coches's SEO?
Open Graph Image
https://s.ccdn.es/images/coches/icons/logo-square-rounded-512x512.png
Meta Tags
Coches.net: Coches nuevos, coches de ocasión, seminuevos, Km0
La mejor oferta de coches de km0 y segunda mano en España: sea cual sea tu estilo de vida, tenemos un coche para ti. Coches nuevos, de segunda mano, y Km0, noticias de motor, videos y foros de coches. Compara las mejores ofertas y contacta con particulares y concesionarios. ¡Tu próximo coche está aquí!
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coches.net
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Reviews (9)
Awful site
Awful site. Too complicated. You cannot just message and have vendor contact you. I refuse to buy from this site due to the above. Waste of time.
Hello, please write to us at [email protected] and we will be happy to help you
ADVERT REFUSED
Tried several times to publish my advertisement.....CONTINUALLY REFUSED. Paid for enhanced exposure THEY TOOK MY PAYMENT.....STILL NO ADVERT PUBLISHED. No way to get answers, no phone numbers, no email address that responds...VERY BAD COMPANY....BEWARE!!!!
Hola. Por favor, contacta con nosotros en [email protected] desde el correo donde has intentado insertar el anuncio. Muchas gracias
Avoid. I am disgusted with this company
I am disgusted with this company. We bought a car from them last week. We paid for delivery and the transfer. The car broke down a day after purchase. I have no paperwork, (although promised) I have tried constantly to contact someone, and nobody has the decency to respond. Denuncia is my intended route.
Hola Dora, te agradeceríamos que contactaras con nosotros en [email protected] y nos indicaras con más detalle tu consulta para poder ayudarte. Gracias
Really pissed
It is already almost 36 hours i have been trying to purchase a vehicle and i plan to call the seller, but the number was not showing or displaying and so annoying and very strange.
Hola José, vamos a comprobar que sucede, ¿puedes escribirnos a [email protected], indicando el anuncio al que haces referencia? Gracias
ROMAFORT CARS ESTAFADORES UTRERA ESTÁN…
ROMAFORT CARS ESTAFADORES UTRERA ESTÁN DEMANDANDOS PRONTO NOS VEMOS EN LOS JUZGADOS ESTAFADORES ROMAFORT CARS UTRERA CHORIZOS
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About coches.net
La mejor oferta de coches de km0 y segunda mano en España: sea cual sea tu estilo de vida, tenemos un coche para ti. Coches nuevos, de segunda mano, y Km0, noticias de motor, videos y foros de coches. Compara las mejores ofertas y contacta con particulares y concesionarios. ¡Tu próximo coche está aquí!
Company Overview
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Technology Stack
coches.net uses 22 technologies across their website including Font Awesome, Contentful, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Didomi
Marketing Automation
Braze
Advertising
DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
Traffic & Audience
coches.net receives approximately 9.8M monthly visitors and ranks #4,576 globally. The website has a bounce rate of 47% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 5:57 on the site.
The majority of coches.net's traffic comes from undefined, undefined, .
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