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CODA Inc: The $240M Non-Profit Scaling Addiction Recovery
Inside Portland's 237-person operation treating addiction with a $70M revenue model
In the fragmented landscape of addiction treatment, CODA Inc. operates like a tech unicorn—$240M in funding, $70M in revenue, and 237 employees treating substance use disorders with Silicon Valley precision. This isn't your typical nonprofit; it's a data-driven recovery engine.
"CODA proves that scaling social impact requires the same operational rigor as scaling a SaaS platform—except the ARR is measured in lives rebuilt."
The Invisible Scale Problem
With only 14,265 monthly visits, CODA's digital footprint is deceptively small. The 60% direct traffic reveals a critical insight: their growth isn't driven by SEO or paid acquisition—it's powered by referral networks, clinical partnerships, and word-of-mouth in the recovery community. This is a bottom-up movement, not a top-down marketing play.
The $240M Validation Signal
While most nonprofits scrape for grants, CODA has secured $240M in funding. This isn't charity—it's institutional confidence in their model. The gap between their 1.5M global rank and massive funding suggests they're building infrastructure, not chasing traffic. They're solving the hard problem: scaling evidence-based addiction treatment in a fragmented, underfunded system.
The keyword data reveals their digital strategy's blind spot and opportunity. 'Coda' alone gets 168K monthly searches, but CODA captures only 220 for 'coda portland.' They're missing brand defense against a generic term that dominates search volume. Yet their 100% US traffic concentration shows they're not trying to be global—they're doubling down on Portland's recovery ecosystem, where clinical referrals matter more than organic search rankings.
- Tech stack shows modernization: WordPress + Tailwind + Bootstrap—pragmatic, not flashy
- Leadership includes MAT (Medication-Assisted Treatment) director—critical for opioid crisis
- 237 employees for $70M revenue = ~$300K revenue per employee (highly efficient for healthcare)
CODA's Blueprint: Build the Network, Not the Website
While competitors chase keywords, CODA is building a $240M referral moat in Portland's recovery ecosystem. The lesson: sometimes the most powerful growth strategy is invisible.
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codainc.org uses 12 technologies across their website including Adobe Fonts, Google Fonts, PHP, WordPress, and more.
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codainc.org receives approximately 14.3K monthly visitors and ranks #1,535,890 globally. The website has a bounce rate of 23% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:30 on the site.
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