gobhi.org
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The Rural Health Network That Quietly Commands $27M
Why Greater Oregon Behavioral Health is a frontier healthcare model worth dissecting
In the vast, underserved landscapes of rural Oregon, a $27M behavioral health network is quietly redefining what healthcare looks like when it's built for the community, not just the market. Gobhi.org isn't chasing unicorn valuations; it's solving real-world crises with 100 employees and a mandate that transcends profit.
"This isn't a tech startup; it's a vital infrastructure play where the 'product' is human stability in the digital frontier."
The Frontier Patient Paradox
The data reveals a fascinating paradox: while the site ranks globally at #2.9M, it commands a hyper-local monopoly. 100% of traffic originates from undefined (likely domestic US/Oregon). This isn't a failure of scale; it's a triumph of focus. They aren't trying to reach everyone—just the specific communities that traditional healthcare ignores. The search volume for 'north plains foster care' (160/mo) and 'pmdb oregon' (370/mo) confirms they are the digital backbone for specific, high-need regional services.
The Veggie Rx & Fentanyl Anomaly
The keyword mix is jarringly unique. While 'gobhi' (1,060/mo) drives direct discovery, the presence of 'veggie rx' (590/mo) and 'fentanyl png' (400/mo) paints a picture of a holistic, if chaotic, public health approach. 'Veggie Rx' suggests a food-as-medicine initiative—a rarity in behavioral health—while 'fentanyl png' indicates a desperate, grassroots attempt to educate on the region's most lethal crisis. This isn't just therapy; it's a multi-front war on health determinants.
The tech stack—Tailwind CSS, Vite, Zendesk—suggests a pragmatic, modernized operation. They aren't drowning in legacy enterprise software, but they aren't building custom AI either. It's a lean, functional stack designed for utility over flash. The 51% organic traffic dominance proves that when you serve a desperate need, SEO becomes a utility, not a marketing tactic.
- Revenue per Employee: ~$270k (High for non-profit/healthcare)
- Traffic Efficiency: Dominant organic share reduces acquisition costs
- Niche Dominance: Owns specific regional queries ('North Plains')
- Holistic Model: Bridges behavioral health and social services (Veggie Rx)
The Anti-Startup Success Story
Gobhi.org proves that in healthcare, depth beats width every time.
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Meta Tags
GOBHI | Greater Oregon Behavioral Health, Inc.
Greater Oregon Behavioral Health, Inc. is a rural/frontier Behavioral Health and Social Services Network empowering individuals and communities to achieve better health.
GOBHI | Greater Oregon Behavioral Health, Inc.
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About gobhi.org
Greater Oregon Behavioral Health, Inc. is a rural/frontier Behavioral Health and Social Services Network empowering individuals and communities to achieve better health.
Company Overview
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Technology Stack
gobhi.org uses 19 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Traffic & Audience
gobhi.org receives approximately 5.5K monthly visitors and ranks #2,919,016 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 9:55 on the site.
The majority of gobhi.org's traffic comes from .
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