codereadr.com
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The Silent Workhorse of Barcode Scanning
A deep dive into the profitable, low-profile SaaS powering enterprise barcode operations
In a world obsessed with viral growth and unicorn valuations, Codeadr.com operates as a silent, profitable powerhouse. This isn't a flashy AI startup; it's the industrial engine behind 1.4 million dollars in annual revenue, proving that boring infrastructure is often the most lucrative.
"With just 16 employees generating $1.4M in revenue, Codeadr achieves an exceptional $87,500 in revenue per employee—exceeding many industry giants."
The SEO Moat Strategy
Codeadr isn't winning on brand recognition alone. They capture high-intent traffic through a sophisticated keyword strategy. Ranking for 'barcode scanner' (31,840 monthly searches) while maintaining dominance on their branded terms suggests a mature SEO foundation. Their 43% organic traffic share indicates they've built a sustainable acquisition channel that doesn't rely on paid spend.
The Enterprise Playbook
This isn't a consumer app. With a 3.3/5 Trustpilot rating from just one review, Codeadr prioritizes function over flash. The team structure—led by Director Richard Eicher and featuring specialized developers like Vipul Singh (Node.js) and Divya Yangandala (JavaScript)—reveals a focus on robust backend infrastructure and reliable API integrations. They serve operations managers who need 99.9% uptime, not 5-star app store ratings.
The technical stack tells a story of modern efficiency. Built on Vite with Tailwind CSS and Bootstrap, the platform balances speed with maintainability. The use of jQuery alongside modern frameworks suggests a mature codebase that has evolved without breaking backward compatibility—a critical feature for enterprise clients who can't afford system overhauls.
- Revenue-per-employee of $87,500 (exceptional for SaaS)
- 43% organic traffic indicates strong inbound marketing
- 16-person team suggests lean, efficient operations
- Tech stack optimized for speed and reliability
- Global traffic distribution shows international appeal
The Anti-Unicorn Blueprint
Codeadr proves that solving a specific, painful problem for businesses is more valuable than chasing vanity metrics. In an era of burning cash, this quiet barcode scanning giant shows that boring B2B SaaS can be wildly profitable.
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Open Graph Image
https://www.codereadr.com/wp-content/uploads/2018/03/iphone-display4-black.png
Meta Tags
Barcode Scanning App for Business
Configurable barcode scanning system with fast and accurate barcode scanner app and an online data management portal.
Smart Barcode Scanning System
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Reviews (1)
Ok software, complex at times, customer support is poor
Good piece of software and fairly versatile but the conditional logic does NOT work as described in the manuals. This effectively forces you to seek assistance from the support function, which in turn points you in the direction of creating a complex javascript to perform the equivalent task. You are then quoted a potential $2000 price tag for their support function to create the script or outsource it somewhere else. Either way, you are asked to spend money on functionality that is described as working out of the box. Also, their support is unresponsive via email, although their chat function is very good and the team behind it knowledgeable. As we are locked into this season, I won't be making changes but will seek alternative solutions next year
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About codereadr.com
Configurable barcode scanning system with fast and accurate barcode scanner app and an online data management portal.
Company Overview
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Technology Stack
codereadr.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
codereadr.com receives approximately 10.3K monthly visitors and ranks #2,167,033 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:37 on the site.
The majority of codereadr.com's traffic comes from undefined, undefined, .
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