icapture.com
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iCapture: The Trade Show Lead Capture Specialist
A focused $4.9M revenue play dominating the niche of event lead retrieval
In the chaotic sea of generic CRM tools, iCapture is the sniper rifle—specialized, precise, and devastatingly effective at the one thing it does: capturing high-value leads at trade shows and events. While competitors chase broad feature sets, iCapture owns a specific, high-stakes moment in the sales funnel.
"iCapture isn't building a platform; they're building a pipeline for the high-pressure environment of the trade show floor."
The Niche is the Strategy
With 42 employees and $4.9M in revenue, iCapture is a lean, focused operation. The most telling data point? 51% of their traffic is direct. This signals strong brand loyalty and a user base that returns specifically for this tool, not for a generic marketing suite. They aren't relying on SEO luck; their customers are actively seeking them out.
Traffic Dynamics & Market Signals
The traffic data reveals a mature, focused user base. The dominance of 'direct' traffic (51%) combined with the specific search term 'icapture login' (70 monthly volume) suggests a sticky product. However, the global rank of #3.1M indicates this is a niche play, not a mass-market winner. The opportunity lies in capturing the 'lead capture tools at events' search (80 monthly volume) and competing with broader terms like 'lead snap' (1,330 volume).
The leadership team—Brady Roberts (President), Sean Brown (COO), and Tisha Hansen (CMO)—is deeply entrenched in the trade show ecosystem. Their titles and backgrounds suggest a company built by operators who understand the logistical nightmare of manual lead retrieval. This isn't a tech-first team; it's a problem-first team.
- Deep domain expertise in trade show logistics, not just generic lead capture.
- High direct traffic (51%) indicates a sticky, repeat-use product.
- Lean operation ($4.9M revenue with 42 employees) suggests strong unit economics.
- Missing backlink data suggests a potential SEO blind spot for scaling acquisition.
The Niche is the Moat
iCapture proves that depth beats breadth. In a world of 'do-it-all' platforms, being the best tool for the trade show floor is a defensible, profitable position.
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Trade Show Lead Capture Software | iCapture
iCapture is an intelligent lead capture app that works at every trade show & event. Capture leads, sort them, & deliver directly to your CRM.
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About icapture.com
iCapture is an intelligent lead capture app that works at every trade show & event. Capture leads, sort them, & deliver directly to your CRM.
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icapture.com uses 16 technologies across their website including PHP, WordPress, OneTrust, and more.
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icapture.com receives approximately 7.3K monthly visitors and ranks #3,146,607 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
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