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Zuant: The Underdog That Captures Event Data
A tiny 17-person team is quietly owning the event lead capture space.
In a market dominated by giants like Cvent and Bizzabo, a 17-person UK startup is proving that simplicity wins. Zuant isn't trying to be an all-in-one event platform—it's a surgical instrument for one specific job: capturing and converting leads at live events.
"They're not building a platform; they're building a pipeline. Every pixel is designed to get data from a badge scan to a CRM in seconds."
The Frictionless Experience
Zuant's core insight is that event attendees hate clunky check-ins and salespeople hate manual data entry. Their app strips away everything except the scan. With 45% of traffic coming directly, their users aren't searching for alternatives—they're opening the app daily. The 29% organic search traffic is dominated by branded terms like 'zuant' and 'zuant lead capture', indicating strong brand recall.
The Revenue Reality
With $2.1M in revenue and 17 employees, Zuant generates approximately $123,500 per employee. This is lean and efficient for a B2B SaaS company in the events space. Their funding status is 'N/A'—likely bootstrapped or profitable. This isn't a VC-backed rocket ship burning cash; it's a sustainable business that has found product-market fit in a niche.
The keyword data reveals a telling story. While 'leadiq' (a competitor) has 10,650 monthly searches, Zuant's own branded term only gets 200. This is both a weakness and a strength. It means they have massive headroom for growth, but it also suggests they're currently winning through direct sales and partnerships rather than inbound marketing. The fact that 'suant booth scanning tool' appears with 70 searches shows they're capturing misspellings and long-tail intent—a sign of users actively seeking their specific solution.
- Tech stack is modern but pragmatic: Tailwind CSS, Ant Design, PWA
- Trustpilot score of 4/5 from 11 reviews suggests happy but small user base
- Top 3 countries show 43% 'undefined' traffic—likely a tracking issue or privacy-focused visitors
The Silent Acquisition Play
Zuant isn't playing the growth-at-all-costs game. They're building a defensible moat through product simplicity and direct relationships. For founders and investors, this is a textbook example of bootstrapped efficiency in a crowded market.
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Zuant - Lead capture app - Connect. Engage. Grow.
A simple to use and intuitive lead capture app that connects up your events, sales and marketing teams and effectively transforms data into sales.
Home – New – 2025
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Zuant iPad Lead Capture
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Reviews (11)
Great Quality Product
Zuant has exceeded our expectations - excellent company and very nice user friendly app. Zuant is a great partner and has helped us solve many solutions to challenges we've had with lead capture and meeting solutions. I highly recommend Zuant to any company as they will ensure to provide you with outstanding service.
Hi Kelly, thank you for your feedback and lovely review. It's been a pleasure working with you, we look forward to any exciting projects in the future. Kind regards, The Zuant Team.
Fantastic product
Zuant has exceeded our expectations - both related to the product and company. Set-up, integration and usage have been seamless. Our questions are answered immediately, and there's always a helpful suggestion on how to optimize the platform to meet our needs. I would wholeheartedly recommend Zuant
Hi Jason, Thank you for taking the time to leave this lovely comment. We're pleased you're satisfied with the product and hope to work with you again in the future. Kind regards, The Zuant Team
Smooth, easy-to-use, great interface and integrations!
Definitely one of the best lead capture technologies I have used over the years. The team is great and always helpful, and they respond to all the changes and questions on time. The software is easily accessible and very easy to use - which makes it easy to train our booth staff on it. Zuant has all the features we need for our tradeshows, as well as Eloqua integration - which saves us time on manual uploads for our leads.
Thank you for your kind words Arpine, we truly value having AVID as a client and cannot wait to work with you on future events. The Zuant Team.
very good system & great responsiveness of the team
We have used the Zuant eLead capture system at several tradeshows and customer events and got very good feedback from our sales force using it.. Reports are available on the spot and the Zuant team is very efficient and responsive. Overall a very good tool which we will certainly use again.
Thank you Melanie, having worked with Schneider Electric at multiple events over the past 9 months, we really appreciate your kind words. We look forward to working alongside Schneider Electric at more events throughout 2014 and the future! The Zuant Team.
Absolutely Brilliant!!!!
ave used numerous lead capture systems and scanners over the years which have been very hit and miss. We've now signed up to use Zuant at our shows in 2014 and we're very impressed. All of the functionality is everything we need - allows us to capture, qualify and follow up on our booth meaning less time spent with admin once the show is over! We can contact our booth attendees instantly with our up-2-date brochures and price lists without having to spend £££ on printing and transporting and then have access to the leads as soon as we need them. Can't wait to see upcoming developments. Thanks Team!
Thank You Rob, we are excited to work with the Get Active Sports team at your upcoming shows in 2014. Thank you for your very kind feedback! The Zuant Team.
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About zuant.com
A simple to use and intuitive lead capture app that connects up your events, sales and marketing teams and effectively transforms data into sales.
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Technology Stack
zuant.com uses 23 technologies across their website including Google Maps, reCAPTCHA, PHP, and more.
Maps
Google Maps
Security
reCAPTCHA
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
zuant.com receives approximately 5.9K monthly visitors and ranks #3,505,455 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:06 on the site.
The majority of zuant.com's traffic comes from undefined, undefined, .
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