While everyone chases the latest AI hype cycle, Codewise has been mastering the unsexy art of media optimization for over a decade. They don't build flashy consumer apps—they build the invisible machinery that makes advertising spend work harder.

"In ad tech, you either scale or you die. Codewise chose to scale quietly and profitably."

The tech stack tells a story of practical engineering over hype. They're using Swiper for UI components, Goober for CSS-in-JS, and Datadog RUM for real user monitoring—not the flashiest tools, but battle-tested technologies that scale. The absence of bleeding-edge frameworks suggests a team focused on reliability over novelty, which is exactly what you want when you're optimizing millions in media spend.

• Revenue per employee of $154K puts them in the top quartile for ad tech companies
• 59% direct traffic indicates strong brand recognition in a niche B2B market
• Polish headquarters (Kraków) gives them access to top engineering talent at competitive costs
• The 'codewise kraków' search volume (230/month) shows geographic brand anchoring