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Coefficient: The Spreadsheet Revolution You Missed
How a 67-person team built a $8.7M data bridge between spreadsheets and the enterprise
While everyone chases AI hype, Coefficient quietly built a 330K monthly visit powerhouse by solving one unsexy problem: getting live data into Google Sheets without losing your mind. They're not disrupting spreadsheets—they're weaponizing them.
"Coefficient isn't selling software—they're selling the one thing every data team craves: time back from CSV hell."
The Real Customer: Spreadsheet Power Users
Their traffic reveals the truth: 59% organic search with keywords like 'google sheets templates' (37K volume) and 'project status report template' (1.2K volume). This isn't for engineers—it's for operators who live in spreadsheets but need live data. The 330K monthly visits suggest they've cracked the code on serving non-technical business users who refuse to learn SQL.
The Unsexy Growth Engine
With 98K backlinks and 59% organic traffic, Coefficient plays the long game. They're not burning cash on ads—they're building a content moat around spreadsheet pain points. The CEO Navneet Loiwal and COO Ben Crosswell have engineered a classic bottom-up GTM: let users import their Salesforce data once, and suddenly their entire team needs Coefficient.
The tech stack tells a story of pragmatic choices: jQuery, Tailwind CSS, Bootstrap. No fancy frameworks here—just fast, reliable, and works everywhere. They're building infrastructure, not a design toy. The 35 technologies detected suggest a mature product that's been iterated on for years, not a VC-funded rocket ship trying to scale overnight.
- 100+ business system connectors (CRM, BI, databases, payment platforms)
- Live sync eliminates manual CSV exports
- Google Sheets & Excel native—zero learning curve
- Bottom-up GTM through individual power users
The $8.7M Lesson: Own the Interface
Coefficient wins by not fighting human behavior. Spreadsheets aren't going away—so they made them smarter. For founders: sometimes the best moat is embracing the tools your customers already love, not replacing them.
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Coefficient – Data Connectors for Google Sheets & Excel
Sync live data from 100+ business systems directly into Google Sheets or Excel – from your CRM, BI, database, payment platform, and more.
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About coefficient.io
Sync live data from 100+ business systems directly into Google Sheets or Excel – from your CRM, BI, database, payment platform, and more.
Company Overview
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Technology Stack
coefficient.io uses 35 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
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Squarespace, Webflow, WordPress
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
coefficient.io receives approximately 330.0K monthly visitors and ranks #157,799 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
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