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Cognito: The 12-Person Identity Verification Powerhouse
How a lean team built a $1M+ ARR KYC engine competing with giants
In a market dominated by bloated compliance platforms, Cognito proves that precision beats scale. With just 12 employees and $1M in revenue, this identity verification startup is quietly powering KYC for fintechs who need speed over fluff.
"They're not trying to be everything to everyone—they're the Swiss Army knife for KYC that actually fits in your pocket."
The Founder-Friendly KYC
Cognito speaks the language of startups. With 38% direct traffic (unusually high for B2B), founders aren't just discovering them—they're coming back. The platform's 'few lines of code' promise isn't marketing fluff; it's a product philosophy that resonates with engineering-led teams tired of enterprise sales cycles.
The Traffic Paradox
Here's the counterintuitive data: 89K monthly searches for 'cognito'—yet their global rank is #2.2M. This suggests massive brand awareness in niche circles (likely YC alumni, fintech founders) but minimal SEO investment. They're winning on word-of-mouth, not content mills. The 28% organic traffic is pure intent, not noise.
The tech stack reveals their modern approach: Next.js and React for a responsive dashboard, Tailwind for rapid iteration, and OneTrust for privacy compliance (meta, right?). No legacy Java or .NET in sight. They're building for the 2020s, not the 1990s.
- Global KYC in one API call—no regional fragmentation
- Watchlist screening baked in, not bolted on
- Developer-first documentation that actually works
- Transparent pricing (rare in compliance tech)
The Underdog Playbook
Cognito proves you don't need 100M in funding to win in compliance—you need focus, speed, and a product that developers actually love to use.
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Identity Verification and KYC Solutions | Cognito
Cognito identity verification provides instant KYC and AML compliance, watchlist screening, and more, globally, with just a few lines of code.
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Fake Products
We as a business were interested in their "promoted" solutions and have been trying to get in touch with them for months. Then suddenly we got a set of emails and then again silence. Don't waste your time.
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About cognitohq.com
Cognito identity verification provides instant KYC and AML compliance, watchlist screening, and more, globally, with just a few lines of code.
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cognitohq.com uses 13 technologies across their website including Adobe Fonts, HSTS, WordPress, and more.
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Adobe Fonts
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Vercel
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OneTrust
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cognitohq.com receives approximately 10.1K monthly visitors and ranks #2,208,419 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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