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Tivly: The Insurance Marketplace With a Trust Problem
A deep dive into commercialinsurance.net's 1.4-star rating and $24.6M revenue paradox
Commercialinsurance.net, rebranded as Tivly, operates in the lucrative business insurance marketplace but faces a critical credibility crisis. Despite connecting users with 200+ licensed partners, its 1.4-star Trustpilot rating reveals a stark disconnect between marketing promises and customer reality.
"In insurance, trust isn't just a feature—it's the entire product. A 1.4-star rating suggests Tivly is optimizing for lead generation over customer satisfaction."
The Lead Gen vs. Customer Experience Gap
Tivly's model aggregates quotes from 200+ insurance partners, positioning itself as a streamlined marketplace. However, the 1.4-star rating from 281 reviews indicates systemic issues in the post-match experience. For founders, this highlights a critical lesson: aggregating supply doesn't guarantee quality control. The disconnect suggests Tivly may be prioritizing volume of leads over the quality of matches, a common pitfall in marketplace startups.
Revenue Without Scale
At $24.6M revenue with 112 employees, Tivly generates approximately $220k per employee—a healthy ratio for a lead-gen business. Yet the absence of traffic data (0 monthly visits reported) is alarming. This suggests either a data gap or a heavy reliance on paid channels (Google Ads, Microsoft Ads detected in tech stack). For investors, this raises red flags about organic growth sustainability and customer acquisition costs.
The company's dual identity—commercialinsurance.net as the domain and Tivly as the brand—creates potential confusion. Their tech stack reveals modern tools (Tailwind, Bootstrap, Google Analytics) but lacks transparency around core differentiators. The absence of founder names, funding details, and organic traffic data makes this a black box for serious analysts.
- Strong partner network (200+ licensed insurers) but weak trust signals
- Healthy revenue-to-employee ratio but questionable organic growth
- Modern tech stack yet opaque about core technology
- Active social presence (LinkedIn, Facebook) but negative review sentiment
The Paradox of Profitable Unhappiness
Tivly demonstrates that in B2B insurance, you can generate revenue while destroying trust—but not forever. For investors and founders, this is a case study in the limits of lead-gen marketplaces when customer experience is an afterthought.
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Business Insurance | Commercial Insurance Quotes | Tivly
Find the perfect business insurance coverage through Tivly's network of 200+ licensed insurance partners. Get quick quotes, compare rates, and secure your business with our streamlined insurance marketplace
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Reviews (20)
I would definitely recommend Tom Gerber…
I would definitely recommend Tom Gerber , great service !!
5 star service
5 star service
Smooth & quick
I did not have GL insurance and needed a low premium.
Efficient
Efficient, Affordable, professional, and Easy to use!
Very helpful
Very helpful. Followed up with me. Got me in touch with a very friendly agent and at a great rate. Thank you
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About commercialinsurance.net
Find the perfect business insurance coverage through Tivly's network of 200+ licensed insurance partners. Get quick quotes, compare rates, and secure your business with our streamlined insurance marketplace
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commercialinsurance.net uses 15 technologies across their website including Google Fonts, HSTS, Laravel, and more.
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Google Fonts
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Laravel
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DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads
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Google Tag Manager, Google Analytics
Traffic & Audience
commercialinsurance.net receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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