Technology Comparison 2026
DoubleClick Floodlight

DoubleClick Floodlight vs Microsoft Ads

Microsoft Ads

Data-driven comparison based on 23.0K websites analyzed

DoubleClick FloodlightDoubleClick Floodlight
Microsoft AdsMicrosoft Ads
81%
40%

Market Share Distribution (4.8K websites use both)

DoubleClick Floodlight

16.8K

DoubleClick Floodlight Users

Microsoft Ads

8.6K

Microsoft Ads Users

4.8K

Use Both

23.0K

Total Market

Head-to-Head Comparison

Market AdoptionDoubleClick Floodlight wins
DoubleClick Floodlight18.6K
vs
Microsoft Ads9.3K

DoubleClick Floodlight has wider adoption

High-Traffic Sites (100K+)DoubleClick Floodlight wins
DoubleClick Floodlight2.6K
vs
Microsoft Ads1.7K

DoubleClick Floodlight powers more high-traffic sites

Enterprise Adoption (1000+ employees)DoubleClick Floodlight wins
DoubleClick Floodlight974
vs
Microsoft Ads732

DoubleClick Floodlight is more popular with enterprises

Startup Adoption (1-49 employees)DoubleClick Floodlight wins
DoubleClick Floodlight7.6K
vs
Microsoft Ads3.2K

DoubleClick Floodlight is more popular with startups

Average Company SizeMicrosoft Ads wins
DoubleClick Floodlight464 employees
vs
Microsoft Ads620 employees

Microsoft Ads is used by larger companies on average

DoubleClick Floodlight leads in 4 of 5 categories
Websites

16.8K

Avg Traffic

12.7M/mo

Avg Employees

464

Enterprises

974

Top Industries

Tech Services56%
Fintech7%
Marketing6%
Analytics5%
Finance5%

Company Size Distribution

41%
35%
19%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 77%🇬🇧 United Kingdom 6%🇨🇦 Canada 5%🇮🇳 India 3%🇦🇺 Australia 2%
Microsoft Ads icon
Microsoft Ads

Advertising

Websites

8.6K

Avg Traffic

3.6M/mo

Avg Employees

620

Enterprises

732

Top Industries

Tech Services55%
Fintech8%
Retail6%
Analytics6%
Consumer6%

Company Size Distribution

35%
35%
22%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 72%🇬🇧 United Kingdom 10%🇨🇦 Canada 5%🇫🇷 France 5%🇩🇪 Germany 2%

DoubleClick Floodlight vs Microsoft Ads - Frequently Asked Questions

Both DoubleClick Floodlight and Microsoft Ads are popular choices. DoubleClick Floodlight is used by 16.8K websites while Microsoft Ads is used by 8.6K websites. The best choice depends on your specific requirements, team expertise, and project needs.

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