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competenz.org.nz
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competenz.org.nz

26 technologies
VerifiedVisit13.3K/mo$49M24626 Tech2 Leads
Deep Dive

Competenz: The Hidden Engine of NZ's Skilled Workforce

How a $48.7M trade apprenticeship powerhouse is quietly reshaping New Zealand's labor market.

In the shadow of New Zealand's construction boom, a $48.7M powerhouse is quietly forging the country's next generation of tradespeople. Competenz isn't just an apprenticeship provider—it's the central nervous system for vocational training, connecting 246 employees with thousands of learners across the nation.

$48.7M
annual revenue
246
employees
13.3K
monthly visits
44%
organic search traffic

"Competenz has built a moat not through tech, but through the unglamorous, essential work of connecting people to trades."

The Two-Sided Marketplace They Don't Call Itself

Competenz operates a classic two-sided marketplace without the Silicon Valley jargon. On one side: employers desperate for skilled welders, aircon technicians, and construction workers. On the other: jobseekers and employees hungry for apprenticeships. Their top keyword—'welding apprenticeship' with 1,710 monthly searches—reveals the raw demand they're meeting. Yet they don't position themselves as a job board; they position themselves as capability builders, turning raw talent into certified tradespeople.

The Organic Growth Engine

With 13,293 monthly visits and 44% coming from organic search, Competenz has mastered the art of being discoverable when apprenticeship seekers need them most. Their dominance in specific, high-intent keywords like 'aircon/refrigeration technician' (170 monthly volume) and 'construction apprenticeships nz' (110 monthly volume) shows a strategy focused on niche dominance rather than broad appeal. The 33% direct traffic suggests strong brand recall—apprentices and employers come back because the system works.

What's fascinating is their tech stack—built on jQuery, Bootstrap, and Tailwind CSS—proving you don't need bleeding-edge frameworks to run a $48M operation. They're pragmatic builders, not tech show-offs. Their social presence spans YouTube, Facebook, LinkedIn, and Instagram, but they're not chasing virality; they're building community around trades.

  • Dominates high-value trade keywords with 1,710+ monthly searches for welding apprenticeships
  • Operates with 246 employees generating $48.7M in revenue—$198K revenue per employee
  • 44% organic traffic proves SEO strategy works for vocational education
  • Strong direct traffic (33%) indicates brand loyalty in a fragmented market
They don't try to be a tech startup
They double down on local trade relationships
They don't chase global expansion
They dominate specific NZ industries like welding and aircon
They don't focus on digital-first experiences
They build practical, mobile-first experiences for apprentices

The Unsexy Billion-Dollar Playbook

Competenz proves that in education, deep local expertise beats global scalability every time. They're not building an app; they're building New Zealand's future workforce—one welder, one technician at a time.

What tech stack does Competenz use?

44 detected
Authentication1
Security1
CDN1
Forms1
Customer Support2
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Clarity
G
Google APIs
G
Google Tag Manager
C
Cloudflare
A
Amazon CloudFront
F
Facebook Pixel
G
Google Static
M
Microsoft Clarity
G
Google Analytics
L
LinkedIn Insight Tag
G
Google DoubleClick
L
LinkedIn
F
Facebook
B
Bing

How much traffic does Competenz get?

Traffic & Engagement

13.3K
Monthly Visits
2.7
Pages/Visit
0:54
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-15%
15.6K
Oct 2025
Oct
22.0K
Nov 2025
Nov
13.3K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
33%
Social
0%
Referrals
22%
Email
0%
Paid
1%

Where is Competenz's audience located?

🌍97.2%
🌍1.5%
🌍1.4%

What keywords does Competenz rank for?

5 keywords
1aircon/refrigeration technician170 vol
2competenz290 vol$0.12
3welding apprenticeship1.7K vol$3.08
4bestway to get apprenticeship in nz110 vol
5construction apprenticeships nz110 vol

How is Competenz's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/61ba856d55aa983a1709bcb4/62269e9ffcbe4a03bc6dc035_3cafa8ac56f72a3fce60cd999244c61c_Open-graph-Competenz.png

Meta Tags

title45 chars

Competenz | Trade apprenticeships New Zealand

description144 chars

Looking for an apprentice, or apprenticeship? We help employers, jobseekers and people with jobs to do apprenticeships or other on-job training.

languageNZ

H1 Tags

h1Competenz is proud to introduce our 2025 Most Valuable Coach Champion Award
h1Find your next hire, fast.
h1Turn Talent into Capability

Who works at Competenz?

Loading leads...

What do customers think of Competenz?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Competenz

What is Competenz's Revenue?
Competenz generates approximately $49M in annual revenue. With 246 employees, that's $198,000 per employee.
What does Competenz do?
Looking for an apprentice, or apprenticeship? We help employers, jobseekers and people with jobs to do apprenticeships or other on-job training.
How fast is Competenz growing?
Competenz employee count has changed by 7% year over year.
What technologies does Competenz use?
Competenz uses 26 technologies across their website including Fonts, Authentication, Security. Key technologies include Google Fonts, Auth0, HSTS.
Who are Competenz's competitors?
Competenz's main competitors include Kumon Australia and New Zealand, hey dee ho educational services, Cape Breton University, The Australian Consortium for 'In-Country' Indonesian Studies, Star of The Sea College. These companies operate in similar markets and compete for the same customer base.

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How to contact Competenz?

What are Competenz's key pages?

Export competenz.org.nz Data

Download the complete tech stack, analytics, leads, and company data for competenz.org.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About competenz.org.nz

Looking for an apprentice, or apprenticeship? We help employers, jobseekers and people with jobs to do apprenticeships or other on-job training.

Company Overview

competenz.org.nz
Website
science_and_education
Industry
#1,557,346
Global Rank
13.3K
Monthly Visitors
26
Technologies
2+
Employees

Contact competenz.org.nz

Technology Stack

competenz.org.nz uses 26 technologies across their website including Google Fonts, Auth0, HSTS, and more.

Fonts

Google Fonts

Authentication

Auth0

Security

HSTS

CMS

Webflow

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

13.3K
Monthly Visits
34%
Bounce Rate
2.7
Pages/Visit
0:54
Avg. Duration

competenz.org.nz receives approximately 13.3K monthly visitors and ranks #1,557,346 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:54 on the site.

The majority of competenz.org.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is competenz.org.nz?
Looking for an apprentice, or apprenticeship? We help employers, jobseekers and people with jobs to do apprenticeships or other on-job training.
What technologies does competenz.org.nz use?
competenz.org.nz uses 26 technologies including Google Fonts, Auth0, and 20 more. View the full tech stack analysis above.
How do I contact competenz.org.nz?
You can contact competenz.org.nz through their contact page.
What are competenz.org.nz's social media accounts?
competenz.org.nz is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is competenz.org.nz hiring?
Check competenz.org.nz's careers page for current job openings and opportunities. The company has 2+ known employees.
How popular is competenz.org.nz?
competenz.org.nz receives approximately 13.3K monthly visitors and ranks #1,557,346 globally. Traffic is declining by 39.7% month-over-month.

Related Searches

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This page provides publicly available information about competenz.org.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit competenz.org.nz directly at https://competenz.org.nz.