consumeraffairs.com
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ConsumerAffairs: The Review Giant That Lost Its Voice
A 20-year-old platform with massive traffic but a trust crisis
In 2005, ConsumerAffairs was a scrappy startup promising to give consumers a megaphone. Today, it's a 204-person machine generating $32.5M annually—but its 1.3-star Trustpilot rating tells a different story. This is the paradox of a platform that aggregates complaints while struggling to manage its own reputation.
"They've mastered SEO for 'Temu complaints' but failed to fix their own customer experience."
The Traffic Paradox
With 2.6M monthly visits and a global rank of #24,104, ConsumerAffairs has cracked the code for organic search. They rank for 'Temu' with 19M monthly searches and 'vacations to go' with 170K searches—essentially owning the complaint economy. Yet 89.6% of traffic comes from undefined sources, suggesting their analytics are either broken or they're hiding something. This isn't growth; it's algorithmic arbitrage.
The Trust Deficit
Zac Carman's team has built a platform where brands pay to be listed, but consumers pay with their trust. With a 1.3/5 Trustpilot rating from just 66 reviews, the platform's credibility is crumbling. The business model—selling placement to companies while hosting consumer complaints—creates an inherent conflict. When 'Consumer Affairs' itself becomes a search term, you've got a brand problem, not a brand.
The tech stack reveals a modern, capable team: Tailwind CSS, Bootstrap, PWA, and analytics from Google, Segment, and Facebook Pixel. They've invested in lazy loading and HSTS—technical basics that many legacy sites miss. But technology alone can't fix a broken value proposition. With 2.1M backlinks, they've built SEO authority, but authority without trust is just noise.
- Top 25K global site with $32M+ revenue but declining trust metrics
- Heavy SEO reliance on complaint keywords (Temu, B&H Photo, Vacations to Go)
- 89.6% undefined traffic share suggests measurement gaps or intentional opacity
- 1.3-star Trustpilot rating indicates systemic customer experience issues
The Review Platform That Needs Reviewing
ConsumerAffairs is a case study in scaling traffic without scaling trust. For investors and founders, it's a cautionary tale: you can't SEO your way out of a reputation problem.
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ConsumerAffairs®: Research. Review. Resolve.
ConsumerAffairs.com: Knowledge is Power! Consumer news, reviews, complaints, resources, safety recalls
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Reviews (20)
To verify you are a human
To verify you are a human, you have to click and hold a bar endless times. You can't actually do anything meaningful on the site, including making a review and an account.
Objective Review On Arete Financial And Legal Solutions Tax Preparation
Tax preparers have a difficult job and are often overburdened by the quantity of clients and time restraints for completing their tasks. That being said, expecting a tax preparer to perform their responsibilities in a timeframe they establish should be considered a reasonable expectation. Of course, unforeseen circumstances can arise requiring the tax preparer to extend timeframes for completing their work. However, quality tax professionals recognize the importance of communication with their clients when timeline extensions are needed and use this skill to keep their clients informed and up to date. Unfortunately, Stephanie Ware with Arete Financial And Legal Solutions falls short in this relevant skill. Although she has received multiple positive reviews, she has also received multiple reviews showing a pattern of neglect and contempt for her clients. She repeatedly states she will perform tasks and provide phone calls or email replies within a specified timeframe without doing so. In 2025, she scheduled multiple appointments with me and never had the decency (at the very least) to have someone from her office call and reschedule when she determined she could not keep the appointment. I even sat down with Ted Ashton (one of the owners of Arete Financial And Legal Solutions) and showed him a packet of emails between Stephanie and myself documenting her lack of ability in handling (in a professional manner) my tax preparation. When he stated, “you’re not wrong”… and then proceeded to read the multiple reviews I shared showing her inability to satisfy multiple client’s tax preparation needs, an apology was all he was able to offer. He stated our discussion would hopefully help to improve the outcome of his business by improving deficiencies that currently exist. Stephanie Ware is a “hit or miss” tax preparer. She has years of experience that comes with a chip on her shoulder. I am writing this review to help expose the public to “real time” factual experiences. I hope to help people avoid the same type of recurring problems Stephanie Ware makes while ensuring the public has reliable information to help make informed decisions about their personal tax preparation needs.
The review for Colonial Van Lines is…
The review for Colonial Van Lines is completely inaccurate. This company is terrible and ConsumerAffairs clearly did no vetting or they were paid to give this company a glowing review.
I was looking for a car transport…
I was looking for a car transport service to haul my truck from one state to another neighboring state. It asked me to put in the origin zip code and then the zip code to where it would be transported. It then asked me to put my email and phone number. Since then, this was in August, my phone had been nonstop texts and calls from random created phone numbers even after I tell them I no longer need their services. This is just the start with consumer affairs. I finally opted to go with one of their suggestions with confidence thinking that consumer affairs backs this company they should be legit. NOPE!! As others have stated, consumer affairs is ONE BIG PAID FOR HIRE ADVERTISING AGENCY THAT SELLS YOUR DATA TO ANY GRIMY PERSON LOOKING TO STEAL MONEY FROM YOU. Which is what happened to me. I signed a contract with a company that stated it would cost $475 to transport my truck from point A to point B. Signing the contract was a little shady the way he got the invoice to me and whatnot but I thought maybe this is the new way people are doing their contracts. The driver didn’t show up until the next day and did not confirm with me so I was left wondering what the hell happened and then was woken up super early in the morning when he finally showed up to pick up my truck. Then the other guy the broker said ok now time to pay deposit. I said well how do I know this guy is even going to show up with my truck, so he waived the deposit, for that moment. I put an apple tag in the truck just in case something funny happened. So I watched it and it looked like it was making its way to the destination which was my sisters house. About half way through its trip the driver starts texting me and calling me from all these different numbers demanding that I sign some paper that the broker emailed to me or he’s not taking my truck. In the mean time the broker starts telling me the same thing from also a bunch of different phone numbers. At this point I don’t know who I’m communicating with and I’m in the middle of driving through the grapevine which is hairy af and now the driver is threatening me that he is going to take my truck to a tow yard if I don’t sign some paper and pay. So I finally get through the grapevine and have to pull over to talk to these con artists that want me to sign a change order that the broker has now emailed me demanding that the driver will be paid in cash once the car is delivered. I’m on my way to my sisters where the car will be delivered but I’m about 13 hours behind the driver. So this driver who sounds like a terrorist is threatening to dump my truck off if I don’t pay him this amount of money that’s $1000 dollars more than I agreed to paying. And he’s headed towards my sisters house who has kids and I don’t k ow what this weird ripoff has in mind so I decide to pay him and now he’s demanding I pay him Venmo when I don’t even have a Venmo. At this point I’m screaming at him telling him this wasn’t the plan, this wasn’t in the contract you didn’t say this before I put my truck on your trailer. Total bait and switch maneuver that I was trying to avoid by using references from consumers affairs. They should be sued along with the shady car transport people from Glendale his name is Greg avion or something like that. DONT LET CONSUMER AFFAIRS SELL YOUR INFORMATION TO SHADY CROOKED CAR TRANSPORT PEOPLE !!
Questionable about ConsumerAffairs
The response from BBB on ConsumersAffairs lacked transparency because they informed me that my review was not posted on Amazon due to its presence on other websites. I exercise caution in my online postings. While protecting Amazon's interests is understandable, I feel compelled to advise others to exercise caution when submitting reviews through ConsumerAffairs, as their actions suggest a biased approach.
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About consumeraffairs.com
ConsumerAffairs.com: Knowledge is Power! Consumer news, reviews, complaints, resources, safety recalls
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consumeraffairs.com uses 12 technologies across their website including HSTS, Sentry, Braze, and more.
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consumeraffairs.com receives approximately 2.6M monthly visitors and ranks #24,104 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:14 on the site.
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This page provides publicly available information about consumeraffairs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit consumeraffairs.com directly at https://consumeraffairs.com.