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Continual.ly: The Anti-Enterprise Chatbot Bet
How a 4-person team is quietly eating the chatbot market with a free-first, no-code model
While enterprise SaaS companies burn millions on complex conversational AI, Continual.ly is proving that small businesses just want a damn chatbot that works. No sales calls, no six-figure contracts—just drag, drop, and chat.
"They're not competing with Intercom—they're making them irrelevant to 90% of the market."
The Unsexy Power Law
With 19,680 monthly visits and a tiny 4-person team, Continual.ly has achieved a ~$75K revenue-per-employee ratio that would make most VCs blush. Their secret? Targeting the long tail of businesses that Intercom's sales team won't even return an email for. The traffic is fragmented—top countries show undefined data, suggesting a globally distributed, organic-first customer base that finds them through desperate Google searches for 'free chatbot.'
The Free-First Trojan Horse
Their keyword strategy reveals the playbook: dominate 'continually' variations (8,280 monthly searches) while capturing adjacent high-intent terms like 'ai calling agent' (3,640 searches). They're not building a product; they're building a gravity well. The 39% organic traffic share proves it works—people come for free, stay for simplicity, and pay when they outgrow the limits. It's the classic freemium wedge, executed with ruthless focus.
The tech stack tells the story of ruthless efficiency: jQuery and Tailwind CSS instead of React, Netlify instead of AWS complexity. This isn't a technical debt trap—it's a deliberate choice to ship fast and keep burn near zero. The 1.6/5 Trustpilot rating (22 reviews) is the red flag that demands investigation: are these early adopter growing pains, or a fundamental product gap?
- No-code builder = zero engineering overhead to maintain
- Free tier removes friction entirely—no credit card required
- Bootstrap stack keeps infrastructure costs under $500/month
- Captures 'mailchimp3' traffic (15K searches) showing adjacent martech positioning
The Real Opportunity Isn't What You Think
Continual.ly proves that in a world of AI hype, the biggest market is still 'make it simple, make it cheap, make it work.' They're not building a unicorn—they're building a sustainable, profitable business that incumbents can't touch without cannibalizing their own revenue. The question isn't whether they'll win the SMB chatbot market. It's whether anyone else can afford to compete at this price point.
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https://res.cloudinary.com/continually-website/image/upload/og/continually.png
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Continually | Website chatbot builder and live chat, convert more visitors to qualified leads
Free chatbots and live chat for your website. Drag and drop chatbot builder, no coding skills required.
Continually Website chatbot builder and live chat, convert more visitors to qualified leads
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Reviews (20)
OKish bot builder with shady business practise
OKish bot builder with very shady business practises. I would stay away if I knew this before. The product itself wasn’t bad although they stopped introducing new features and I believe they will be left behind the competitors in terms functionality and channel integration (facebook, whatsapp etc) BUT there is a more serious issue with the platform, their business ethics or better lack of it. They launched their product on a platform where buyers pay a sum of money upfront in exchange of lifetime usage. Anyone forced them to do this, and it was their second time using the same platform to get more customers and cash injection. They named the packaged they offered Business Plan which was a better option compared to today’s Professional plan. 4-5 months after they launched their product on the platform. They changed their package names and told their customers that the package they bought doesn’t exist any more, so it is up to them whether a new feature offered to those people who trusted them. For instance, file upload which is also available in trial, starter options hasn’t been offered to these people. When I tried talk to the CEO he was arrogant and dismissive. I sincerely believe that whole package name was planned before they launched their product on the deal platform.
Avoid at all costs. Confirmed scam company
Would (like others) give a score of 0 if I could. Scam company. Rubbish quality undersized bras drop shipped from China, with them mascarading as a US company. Do not ship back to them. It is extremely expensive, they will claim they didn't get it, and it may void your claims with PayPal or your credit provider if you are seeking a refund. This is common with these types of scammers. They will offer various refunds (pretending to ask thier supervisors etc for higher refunds), but it will only be a small amount and they will tell you to keep the products and give them to someone else. Still disputing this with AmEx after missing the deadline with PayPal (they will try and delay you by "negotiating" so you have no recourse with PayPal. AVOID AT ALL COSTS LIKE MOST FACEBOOK SPONSORED CONTENT.
The bras I ordered were nowhere near…
The bras I ordered were nowhere near the correct size. I asked to return them for a larger size not for a refund just an exchange. I have been fobbed off with absolutely the worst excuses. Was offered a refund of $2 USD then $4 and a final offer of &8. Was also initially overcharged by $20 Aud which I had to point out to them. Don’t order anything from this scamming shonky company
Scammers, no responsibility taken
They sent an item that was in no way the size requested They offered a $4 compensation for a much more expensive item I asked for F following their suggestions and got what may fit a b to c Going to try PayPal refund .scammers
Having contacted this company about the…
Having contacted this company about the bra I had received which was suitable for a small child not an adult I was told they would offer a $6 US ($10Aust) refund. As my order cost just over $60Australian my reply was that I felt a full refund of the cost of the bra or a replacement that would fit was more in line. Am now waiting to see what the reply is.
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About continual.ly
Free chatbots and live chat for your website. Drag and drop chatbot builder, no coding skills required.
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Technology Stack
continual.ly uses 19 technologies across their website including Cloudinary, Font Awesome, HSTS, Cloudflare Turnstile, and more.
Media
Cloudinary
Fonts
Font Awesome
Security
HSTS, Cloudflare Turnstile
CMS
Framer
CDN
cdnjs
Cloud & Hosting
Cloudflare, Netlify
Traffic & Audience
continual.ly receives approximately 19.7K monthly visitors and ranks #1,471,797 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:04 on the site.
The majority of continual.ly's traffic comes from undefined, undefined, .
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This page provides publicly available information about continual.ly. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit continual.ly directly at https://continual.ly.