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ControlZ: India's iPhone Resurrection Engine
A 58-person team generating $22.7M by selling certified refurbished Apple devices
In a market obsessed with the latest shiny object, ControlZ is building a $22.7M empire on the premise that last year's iPhone is still a premium device. They aren't just selling used phones; they're engineering trust into the circular economy.
"ControlZ isn't competing with Apple; they're monetizing the massive gap between Apple's pricing and the consumer's budget."
The Refurbished Gold Rush
The data reveals a massive behavioral shift. With 355,635 monthly visits and a #105,594 global rank, ControlZ is capturing a significant slice of India's booming second-hand smartphone market. Their traffic is dominated by branded searches like 'control z' (20,410 volume) and 'controlz' (13,080), proving they've successfully branded a category. However, the real opportunity lies in conquest keywords like 'iphone 13' (825,870 volume) and 'iphone xr' (147,990 volume)—they are intercepting high-intent buyers looking for specific models at lower price points.
The Trust Architecture
Selling used hardware is a game of trust, and ControlZ plays it with surgical precision. Their homepage headlines—'100% Battery Health' and '18 Months Warranty'—aren't just features; they are risk-mitigation strategies. By offering an 18-month warranty, they outlast the standard 12-month manufacturer coverage, effectively signaling that their refurbished units are as reliable as new ones. The Trustpilot rating of 3.1/5 (222 reviews) suggests a mixed but active customer base, indicating they are scaling faster than their support infrastructure can perfect.
The company's operational efficiency is striking. With only 58 employees generating $22.7M in revenue, that's approximately $391,000 in revenue per employee—a metric that rivals high-efficiency SaaS companies, not typical e-commerce. This suggests a highly automated logistics and sourcing process, likely leveraging a decentralized network of suppliers rather than holding heavy inventory.
- The 'Renewed' Economy: They explicitly market 'Renewed' and 'Like New' conditions, capitalizing on the stigma reduction around used electronics.
- Tech Stack Simplicity: Built on Tailwind CSS and Bootstrap with Google Analytics/Tag Manager—no over-engineered stacks, just pure conversion-focused performance.
- Content-Led SEO: Their backlink strategy involves partnering with insights blogs (like CCS Insight) to position themselves as thought leaders in the circular economy, not just vendors.
The Verdict: A Logistics Company in Disguise
ControlZ proves that in a saturated market, the winning play isn't innovation—it's curation. They are the arbiters of quality in a chaotic market, turning commodity hardware into high-margin trust bundles.
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5 keywordsHow is Controlz's SEO?
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https://www.controlz.world/opengraph-image?16bd011fc795e0f9
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ControlZ | Buy Apple iPhones Online at Best Prices
Shop Apple iPhones at the best prices online at ControlZworld. Get the latest iPhone models, including iPhone 11, 12, 13 and 14, with unbeatable deals and discounts.
ControlZ | Buy Apple iPhones Online at Best Prices
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Reviews (20)
Excellent Products
Excellent Products
Dear Customer, Thank you for your kind feedback! We're glad to know you had a good experience. Your appreciation means a lot to us and keeps us motivated. Best regards, Help Desk ControlZ.
No support think twice before placing order
Ordered iphone13 on 11 October no Email confirmation or SMS that order has been placed. Very hard to reach customer support team. No proper response, some how I am lucky that after a long struggle I managed to get my refund. Worst service and poor customer support. I strongly recommend no to Controlz.
Dear Customer, We’re sorry to hear about your experience. This isn’t what we want for our customers. Please share your registered contact number via WhatsApp at +91 87450 13111or email us at [email protected]. Our team will look into it on priority and assist you promptly. Best regards, Help Desk, ControlZ
They are Fraud
They are Fraud , I purchased a product in mid October and now it's mid Novemberthey didn't dispatched the product and not even single person is there with whom we can enquire only single whatsapp number they are using but no one receiving it I tried multiple times even after waiting for one hour on their IVR no executive received, I lost my money with them please be careful with these type of frauds and also please report it if it can help me to get my money back
Dear Customer, We’re sorry to hear about your experience. This isn’t what we want for our customers. Please share your registered contact number via WhatsApp at +91 87450 13111or email us at [email protected]. Our team will look into it on priority and assist you promptly. Best regards, Help Desk, ControlZ
I hope you’re doing well
I’m writing to inform you that I have not yet received my iPhone XR, which I ordered on 28th october 2025. It has been over 2 weeks since I placed the order, but I haven’t received any update regarding the shipment or delivery. Could you please look into this issue and let me know the current status of my order? I would appreciate it if you could provide an estimated delivery date or tracking details. Order Number: viCx6TrbIrJqo5bY5valY Product: iPhone XR 128GB white colour Order Date: 28 October 2025
Dear Customer, We’re sorry to hear about your experience. This isn’t what we want for our customers. Please share your registered contact number via WhatsApp at +91 87450 13111or email us at [email protected]. Our team will look into it on priority and assist you promptly. Best regards, Help Desk, ControlZ
Trash customer care support
Trash customer care support. I am trying to call them from 3 days they're not answering the call. You can't even get images of the unit you're getting like in the super saver series unlike other refurbished brands. Please return my hard earned money or dispatch the product CONTROLZ. The order id is also not working in the tracking page nor in the courier services like DELHIVERY. Please reach out to me as soon as possible or just return my money iPhone 12 Mini 64GB Super Saver Series Phone Order ID: 48215324 Quick edit: I got a mail and a whatsapp message that my item got shipped with a tracking I'd. But the core problem's still there. I messaged their official WhatsApp asking to pick up the call by the customers and a day later probably at 12 hours later they message me back I don't think a person typed me that. I mostly think that 's AI saying that tomorrow will all the problems will be fixed and today is that tomorrow mentioned in the message and no it hasn't be in fixed yet. AGENTS!!!! PICK THE CALL PLEASE 🙏🙏🙏
Dear Customer, We’re sorry to hear about your experience. We would like to inform you that your device has been successfully delivered on 09th November 2025. AWB Number: 27934610041090 Thank you for your patience and for choosing us. Best regards, Customer Support Team
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About controlz.world
Shop Apple iPhones at the best prices online at ControlZworld. Get the latest iPhone models, including iPhone 11, 12, 13 and 14, with unbeatable deals and discounts.
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controlz.world uses 18 technologies across their website including Font Awesome, Google Fonts, Sentry, WordPress, and more.
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Amazon Web Services, AWS CloudFront
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Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
controlz.world receives approximately 355.6K monthly visitors and ranks #105,594 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:25 on the site.
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