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Pavilion: The Invisible Engine of Government Procurement
How a 53-person team is quietly modernizing $6.9M in public sector spending
While SaaS giants battle for enterprise dollars, Pavilion is solving a far more complex problem: making government purchasing as simple as buying on Amazon. Their 53-person team has built a platform that guides public agencies through every purchase step—completely free for taxpayers.
"Pavilion doesn't just digitize procurement—it weaponizes simplicity against decades of bureaucratic inertia."
The Hidden User Base
Pavilion's zero traffic metric is a red herring. Their users aren't browsing coprocure.us—they're living inside the platform. Government employees don't discover Pavilion through SEO; they're onboarded through agency partnerships. The real metric is 53 people supporting a $6.9M revenue stream, suggesting an enterprise sales motion that bypasses public web traffic entirely. Their LinkedIn presence (withpavilion) is likely where procurement officers discover them, not through traditional SaaS marketing channels.
The Freemium Paradox
Here's the fascinating contradiction: Pavilion is 100% free for public agencies but generates $6.9M in revenue. This reveals their true business model—they monetize vendors, not buyers. While taxpayers pay nothing, companies seeking government contracts likely pay to access Pavilion's marketplace. It's a two-sided network where the public sector gets the free tool, and the supply side funds the operation. This is procurement's version of Google's model: free search for users, paid ads for businesses.
The tech stack tells a story of modern SaaS built on proven foundations: Tailwind CSS, Bootstrap, Material UI, and DaisyUI for a responsive interface that works for aging procurement systems. Google Analytics, Heap, and Facebook Pixel suggest sophisticated user behavior tracking—critical when your 'user' is a government department with unique compliance needs. Microsoft Ads presence hints at targeting IT decision-makers in the public sector ecosystem.
- Niche domination: Focused exclusively on public sector procurement (not general B2B)
- Two-sided monetization: Free for agencies, paid for vendors—creating natural network effects
- Enterprise-grade simplicity: 53 people supporting a complex product suggests efficient operations
- Trust through compliance: No public reviews needed when you're selling to governments with RFP processes
The Silent Giant Playbook
Pavilion proves you don't need 100M users to build a valuable business—just 53 people solving one expensive problem for a captive market that pays with taxpayer money but buys with enterprise budgets.
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Pavilion | Government Purchasing Made Simple - Free for Public Agencies
Find vendors, get quotes, and buy what you need—without the guesswork. Pavilion guides government employees through every purchase step. 100% free for public agencies.
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Find vendors, get quotes, and buy what you need—without the guesswork. Pavilion guides government employees through every purchase step. 100% free for public agencies.
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