couristan.com
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Couristan: The 100-Year Rug Empire
How a 1926 family business quietly dominates the $20B carpet industry
In a world obsessed with digital disruption, Couristan has quietly dominated the physical carpet industry for a century. Founded by two brothers in 1926, this privately held empire generates $35M annually from a business model that hasn't fundamentally changed since the Roaring Twenties.
"While competitors chase algorithms, Couristan owns the living room—literally."
The Couri Dynasty
Two generations of private ownership have created a fortress business. With only 115 employees generating $35M, that's $304K revenue per employee—remarkable efficiency for a manufacturing-heavy business. Their direct traffic (51%) suggests a brand so established that customers bypass search engines entirely, typing 'couristan.com' directly into their browsers.
The SEO Paradox
Here's the contradiction: 38% of traffic comes from organic search, yet their keyword strategy is surprisingly narrow. They rank for 'couristan carpet' (190 monthly searches) but miss broader terms like 'carpet design' (920 monthly searches). This isn't accidental—it's a deliberate strategy to own branded search while letting competitors fight for generic terms.
The tech stack tells the story of a company in transition. They're using modern frameworks like Tailwind CSS and Bootstrap alongside legacy jQuery, suggesting a gradual digital evolution rather than a rebuild. The presence of accessibility tools (accessibe.com) shows they're meeting ADA compliance requirements—critical for a B2B and B2C hybrid model where government contracts and commercial spaces matter.
- 100-year heritage creates unshakeable trust in a trust-starved industry
- Private ownership allows long-term thinking without quarterly pressure
- Custom rug capability serves high-margin B2B contracts
- Family-run operations reduce bureaucratic overhead
The Unsexy Billion-Dollar Playbook
Couristan proves that in commoditized industries, trust beats technology every time. They're not building a unicorn—they're building a dynasty.
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Couristan: Carpets, Area Rugs, Runners and Custom Area Rugs
For 100 years, the Couristan brand has been revered as an icon of style and quality for its exquisite area rugs, residential carpeting and custom floor covering fashions. Founded in 1926 by brothers Basil J. Couri and George J. Couri, Couristan has been privately owned and operated by the Couri family for two generations.
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About couristan.com
For 100 years, the Couristan brand has been revered as an icon of style and quality for its exquisite area rugs, residential carpeting and custom floor covering fashions. Founded in 1926 by brothers Basil J. Couri and George J. Couri, Couristan has been privately owned and operated by the Couri family for two generations.
Company Overview
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Technology Stack
couristan.com uses 25 technologies across their website including AccessiBe, Vimeo, Font Awesome, Google Fonts, and more.
Accessibility
AccessiBe
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
couristan.com receives approximately 11.1K monthly visitors and ranks #1,729,359 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:06 on the site.
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