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Craftable: The Profit Engine for Hospitality
How a back-office tool is quietly powering hospitality's top-line growth
While everyone chases the guest-facing experience, Craftable built the invisible engine that actually drives restaurant profitability. They're not selling POS software; they're selling operational intelligence that turns kitchen chaos into calculated margins.
"They aren't building another reservation app—they're building the profit layer that makes hospitality sustainable."
The Hospitality Insider's Tool
Craftable speaks the language of chefs and operators, not just engineers. With 102K monthly visits and 73% direct traffic, they've achieved what most B2B SaaS companies dream of: a product that becomes a daily habit. The 'craftable login' keyword volume (330 monthly searches) signals sticky usage, not just trial signups.
The Profitability Paradox
In an industry with razor-thin margins (often 3-5%), Craftable positions itself as a 'profitability' tool, not a cost center. Their revenue suggests they've cracked the code: hospitality operators will pay for software that directly impacts the bottom line, not just operational efficiency. The 23% organic search traffic indicates strong brand recognition in a crowded market.
What makes Craftable fascinating is their tech stack simplicity—jQuery, Tailwind, Bootstrap. They're not chasing the latest framework trends. Instead, they're focused on reliability and speed for operators who need tools that work during the dinner rush, not during a demo.
- Back-office operations vs. front-of-house gimmicks: They own the critical but unsexy procurement/inventory space
- Direct traffic dominance: 73% direct traffic suggests strong word-of-mouth in a niche industry
- Focused growth: $16M revenue with 107 employees shows efficient scaling without bloating
- Industry-specific: Food & Drink vertical focus allows deep feature development
The Unsexy Billion-Dollar Play
Craftable proves that in hospitality, the most valuable software isn't what guests see—it's what operators use to stay profitable when margins are collapsing.
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Craftable is the back-office hospitality solution built to support front-line operations. Harness advanced technology to improve top line growth and refine how you operate, all while ensuring exceptional guest experiences remain your priority.
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About craftable.com
Craftable is the back-office hospitality solution built to support front-line operations. Harness advanced technology to improve top line growth and refine how you operate, all while ensuring exceptional guest experiences remain your priority.
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craftable.com uses 18 technologies across their website including HSTS, reCAPTCHA, Framer, Cloudflare, and more.
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craftable.com receives approximately 102.4K monthly visitors and ranks #172,666 globally. The website has a bounce rate of 17% with visitors viewing an average of 22.4 pages per visit. Users spend an average of 24:47 on the site.
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