crossipdrinks.com
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CROSSIP: The Non-Alcoholic Spirit That Actually Hits
How a 13-person team built a $2.1M brand that disrupts the alcohol industry
Most non-alcoholic drinks taste like juice. CROSSIP tastes like a drink. Founded by TV personality Carl Anthony Brown, this brand isn't just removing alcohol—it's replacing the burn, the botanical complexity, and the ritual itself. With 24,596 monthly visitors and $2.1M in revenue, they're proving that 'sober curious' isn't just a trend—it's a movement with teeth.
"They're not making drinks for people who don't drink—they're making drinks for people who love the taste of a proper cocktail."
The Growth Engine
CROSSIP's traffic splits reveal a sophisticated marketing playbook. With 43% organic search and 39% direct traffic, they've built brand equity that transcends paid ads. The 250 monthly searches for 'crossip' alone indicate strong brand recall. Their content strategy targets cocktail-curious keywords like 'cocktail vs mocktail' (3,180 monthly searches) and 'alcoholic alternatives' (490 monthly searches)—educating while selling.
The Founder Advantage
Tim Blake (CEO), Carl Brown (TV personality), and Bradley Jones form a trifecta of credibility. Brown's TV background provides instant trust and storytelling muscle—critical in a category drowning in wellness jargon. With just 13 employees generating $2.1M, that's $161K revenue per employee—indicating lean operations and high margins typical of premium spirits.
The tech stack tells a story of pragmatism over flash. They use jQuery, Bootstrap, and Shopify's ecosystem—not the latest frameworks, but battle-tested tools that convert. Their 3.6/5 Trustpilot rating from only 3 reviews suggests they're still early in building social proof, but the foundation is solid. The real signal? Their top keywords aren't generic 'non-alcoholic drinks'—they're specific, intent-driven queries that show educated buyers.
- Natural botanical ingredients with no added sugar—clean label that justifies premium pricing
- 0% alcohol with actual 'kick'—solves the flavor gap that plagues most NA spirits
- TV personality backing (Carl Anthony Brown) creates instant brand authority
- Sophisticated SEO targeting cocktail education, not just product keywords
- Lean 13-person team with $161K revenue per employee—efficient scaling model
CROSSIP isn't playing in the 'healthy drink' space—it's redefining the cocktail itself.
With $2.1M from 13 people, they're proving that in the non-alcoholic revolution, taste beats wellness marketing every time.
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http://www.crossipdrinks.com/cdn/shop/files/hero_image_shopify_1200x1200.jpg?v=1704210076
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Non-Alcoholic Spirits | Natural Botanicals – CROSSIP
Great tasting non-alcoholic spirits with a kick. Made from natural botanical ingredients, no added sugar. 0% alcohol drinks perfected by TV's Carl Anthony Brown.
Non-Alcoholic Spirits | Natural Botanicals
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Reviews (3)
Amazing taste. Cool bottle.
Bottle is sleek. Love the branding. But what is most impressive is the unique and amazing taste. I’m a non drinker and this is my go to now. It’s a party trick now when we have guests over - drinkers & non drinkers enjoy. Best of the non-alcoholic market. Repeat customer
Thanks for the lovely review James
I really enjoy the Crossip Citrus with…
I really enjoy the Crossip Citrus with tonic and ice. It's one of the best non-alcoholic spirits on the market in my opinion. The Hibiscus flavour is also quite nice. Delivery is always quick.
Great idea, appalling taste but sorted very well
Website looked great, back story good,products well presented. I purchased a bottle of Dandy, a zero alcohol alternative to spirit.Lovely bottle.contents cloudy, tasted awful! It has a taste reminiscent of creosote.Just unpalatable.I have now given it to 5 other people and to,a person none can bear it.I realize that taste is subjective but this is beyond that.Binned it,pity as it was expensive too. Tried to put a review on their website and waited for an email verification, never happened so no review there.Update Crossips review up and they have asked for contact details so that is a proactive move as l cannot believe that the bottle l ordered and sampled was not tainted or off in some way, it was most unpleasant. Have just received a free bumper pack of Dandy and mixers.Pleased to say it tastes heaps better so looks like my previous purchase was a one off bad bottle.Dandy tastes great with ginger soda, good result,excellent customer service!
Terry, as you know we were really disappointed to hear about your first experience with Crossip but we are super happy that this was resolved and you are now enjoying your Dandy. All the best, The Crossip Team.
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About crossipdrinks.com
Great tasting non-alcoholic spirits with a kick. Made from natural botanical ingredients, no added sugar. 0% alcohol drinks perfected by TV's Carl Anthony Brown.
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Technology Stack
crossipdrinks.com uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
Reviews
Reviews.io
Traffic & Audience
crossipdrinks.com receives approximately 24.6K monthly visitors and ranks #1,307,035 globally. The website has a bounce rate of 75% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:24 on the site.
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