While most hospitality brands struggle to digitize, Tattu has quietly built a revenue engine that rivals tech startups. With 321 employees and £85M in annual revenue, they aren't just serving dim sum; they are engineering a premium dining experience optimized for the Instagram era.

"Tattu proves that high-end dining and aggressive digital marketing aren't mutually exclusive—they are a multiplier."

The brand's dominance is geographically concentrated. With 'undefined' accounting for 85.6% of traffic (likely the UK domestic market), they have achieved deep penetration in key cities. However, the Trustpilot rating of 3.1/5 from 34 reviews suggests a gap between the digital promise and the physical experience—a common friction point for rapidly scaling hospitality brands.

• Premium Positioning: High revenue per employee indicates a focus on high-margin dining.
• Digital-First Infrastructure: Heavy investment in pixels and analytics tracks customer lifetime value.
• Scalable Brand Architecture: Distinct search volume for London, Manchester, and Birmingham proves replicable demand.