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Cybozu: The Silent Giant of Japanese SaaS
How a 142-person team commands 3.5M monthly visits and dominates the Japanese workflow market
While Silicon Valley chases AI hype, a Japanese company called Cybozu quietly built a 3.5M monthly visit empire with just 142 employees. Their secret? Solving workflow problems before they became buzzwords.
"They don't sell software—they sell teamwork. The product is just the vehicle."
The Kintone Effect
Cybozu's flagship product Kintone isn't just another database platform. With 76,110 monthly searches for 'kintone' alone, they've captured the Japanese market's imagination. The search data reveals their genius: they rank for practical terms like '年末の挨拶 メール' (year-end greeting emails), proving they've embedded themselves into the daily rituals of Japanese business.
The Traffic Paradox
Here's what's counterintuitive: 34% of traffic comes directly to cybozu.co.jp, not through search. This means their brand is so strong, users type the URL directly. For a B2B SaaS company in Japan, that's exceptional brand equity. Compare this to typical SaaS companies where organic search dominates—Cybozu has achieved direct traffic parity, suggesting deep customer loyalty.
The tech stack tells a story of pragmatism over flash. They use jQuery and D3.js—technologies some might call 'old school'—but these choices align with their enterprise customer base's need for stability. They're not chasing the latest framework; they're delivering reliability. The presence of Twitter and Facebook Pixels alongside Microsoft Ads shows they're playing the full marketing funnel game, but with a Japanese-first approach.
- Dominates Japanese workflow software with 45,550 monthly searches for 'サイボウズ'
- Achieves 3.5M visits with a lean 142-person team—94 visits per employee
- Captures 58% organic traffic, proving content and SEO moats
- Commands 34% direct traffic, indicating exceptional brand stickiness
The Unsung SaaS Champion
Cybozu proves you don't need to be global to be massive. They've built a $19.9M revenue business by owning Japan's workflow soul, one year-end greeting email at a time.
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サイボウズ株式会社
サイボウズはクラウドベースのグループウェアや業務改善サービスを軸に、社会のチームワーク向上を支援しています。
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About cybozu.co.jp
サイボウズはクラウドベースのグループウェアや業務改善サービスを軸に、社会のチームワーク向上を支援しています。
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Technology Stack
cybozu.co.jp uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Google Ads +1 more
Traffic & Audience
cybozu.co.jp receives approximately 3.5M monthly visitors and ranks #12,582 globally. The website has a bounce rate of 43% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 7:33 on the site.
The majority of cybozu.co.jp's traffic comes from undefined, undefined, .
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