qualtrics.com
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Qualtrics: The $1450M Experience Empire
How a survey tool became the backbone of enterprise experience management
Qualtrics isn't just a survey platform—it's the operating system for experience data at 18,000+ enterprises. With 76M monthly visits and 68% direct traffic, they've built a moat so deep that even SAP paid $8B to own it.
"Their 68% direct traffic proves they don't just acquire users—they create dependency."
The Traffic Paradox
Here's the contradiction: only 9% of traffic comes from organic search, yet they rank #743 globally. This isn't an SEO failure—it's a product moat. Users don't search for 'survey tools'; they search for 'qualtrics login.' The 12,600 monthly 'login' searches reveal a captive audience that treats the platform as infrastructure, not software.
The Enterprise Gravity Well
With 6,132 employees and $400M in funding before the SAP acquisition, Qualtrics built a sales machine that turns pilots into enterprises. The 16,950 monthly searches for 'qualtrics x4' (their flagship conference) show a community, not just customers. They're not selling software—they're selling a methodology.
The Trustpilot rating of 1.2/5 with 161 reviews tells a different story than the enterprise metrics. This isn't a bug—it's a feature. Qualtrics serves large organizations with complex needs, not consumers. The negative reviews likely come from users forced into the platform by their employers, while the real value flows to the C-suite buying the enterprise license.
- Direct traffic dominance (68%) signals product stickiness that no SaaS metric can fake
- Backlink profile of 50M+ suggests they've become a reference domain for experience management
- The 'qualtrics' keyword alone commands 164K monthly searches—brand searches are the ultimate moat
- SAP's $8B acquisition and subsequent spin-off creates a unique 'enterprise within enterprise' dynamic
The Infrastructure Play
Qualtrics proved that boring enterprise software, when done right, becomes invisible—and invaluable. They're not in the business of surveys; they're in the business of making experience data as essential as financial data. With 68% direct traffic, they've already won the mindshare battle. The question isn't whether experience management matters—it's whether competitors can ever catch up to the infrastructure Qualtrics has already built.
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Reviews (20)
Qualtrics distributing fraudulent surveys.
I was scammed by a fraudulent survey via Qualtrics (Qual-tricks). I recently relocated from Texas to Urah and soon thereafter received a survey on Harvard University letterhead requesting my participation in a research study by a real professor in the Dept Of Government at Harvard. Being an academic, I wanted to help. I thought the questions were kind of odd to begin with but nothing alarming. Then last month, a year after the original survey, I received a follow up survey. I was in it a few pages before I realized this was a total scam obviously perpetrated by a right wing conservative group bc the questions quickly devolved into questionsI found on the ballot for the republican primary in Texas--questions about abortion, race race and ethnicity, taxes, immigration, and perception of republican and democratic partisans. These right wing conservative groups will stop at nothing to intimidate and target citizens. It asked me questions about abortion, race, taxes, and political partisan. I tried to report it to Qual tricks, but there bought chat, Berry ( a Meta bot?), sent me in circles, and the telephone number on their Facebook page doesn't work. The current POTUS has targeted Harvard because he is intimidated by intelligent people and his supporters do not want toput in the effort to qualify for admission to any legitimate institution of higher learning, so they bully those that do. I tried to reach out to Quality "tricks" but their bot chat, Berry (a Meta company), Their Facebook page says they're located in Provo Utah. I was recently scammed by a business located in West Jordan Utah which is near Provo. I don't know what's going on in Utah, but it seems to be a place conducive to men who want to make a buck without doing the work. Now I am at target and would like to know who is behind this scam. Long story short: stay away from these fraudsters. They should be reported to the FTC and their bishops.
Boycott Qualtrics Surveys
There must be an online police station where we can complain about these cheaters . And they get arrested. Otherwise boycott qualtrics survey that's it . Don't participate to their surveys at all .
Terrible company
Terrible company, as others have wrote you complete a survey and a lot of the time they don't pay you.
Again
Again, I was scammed by Qualtrics on a survey about scams. You complete the full survey and they refuse to reward you. This company should be de-registered because it is fraudulent.
I've taken 5 surveys now for google…
I've taken 5 surveys now for google ads via Qualtrics and all 5 promised a gift card. Guess how many gift cards I have received to date...0. Disgusting how this company just wastes peoples times with false promises.
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About qualtrics.com
Company Overview
Technology Stack
qualtrics.com uses 23 technologies across their website including Vidyard, Adobe Fonts, HSTS, and more.
Video
Vidyard
Fonts
Adobe Fonts
Security
HSTS
CMS
Drupal, WordPress
CDN
Akamai
Privacy & Consent
OneTrust
Traffic & Audience
qualtrics.com receives approximately 76.2M monthly visitors and ranks #743 globally. The website has a bounce rate of 65% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 2:00 on the site.
The majority of qualtrics.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about qualtrics.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit qualtrics.com directly at https://qualtrics.com.