While global giants dominate headlines, Dafiti operates as a silent juggernaut in Brazil's $40B e-commerce landscape. With 22 million monthly visits and a laser focus on lifestyle products, this isn't just another online retailer—it's a masterclass in vertical integration and regional dominance.

"Dafiti proves that in emerging markets, vertical focus beats horizontal expansion every time."

• Tech stack shows modern PWA architecture (Vite, Tailwind) despite being a 2010-era player
• Trustpilot 3.6/5 rating suggests operational friction—likely shipping/logistics in Brazil's complex market
• Keyword strategy reveals they're competing on 'dafiti' brand searches (404K monthly) while capturing comparison shoppers
• The 'kanui' keyword (18K monthly) hints at sibling brands or acquisition strategy

Dafiti's strategy reveals a classic playbook for emerging market dominance: own a vertical, own a region, and build brand equity through consistent traffic. Their 70-person team managing 22M monthly visits suggests either extreme automation or understaffing—likely the former given their PWA tech stack. The revenue figure ($4.8M) is the most controversial data point; either they're massively undervalued, or their margins are being crushed by Brazil's logistics challenges. For investors, this represents either a turnaround opportunity or a cautionary tale about regional e-commerce.