dairynz.co.nz
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DairyNZ: The Data-Driven Powerhouse Behind NZ's Milk
A $35M organization quietly building the digital backbone for a $20B industry
While Silicon Valley chases AI hype, DairyNZ is quietly deploying AI to optimize every blade of grass in New Zealand. This isn't a tech startup—it's a $35M heavy industry engineering firm that happens to run on code, not just cows.
"They're not just delivering milk—they're delivering a digital infrastructure that makes 50,000 farmers more profitable, sustainable, and resilient."
The Invisible Platform
DairyNZ operates like a platform business without the typical venture capital playbook. With 50,123 monthly visits and 57% coming from organic search, they've built trust through utility. Farmers don't just visit—they return because the tools work. The 'dairy effluent storage calculator' alone drives 440 monthly searches, proving that boring infrastructure creates sticky engagement.
The Growth Engine
Their keyword strategy reveals a masterclass in niche dominance. While competitors chase broad terms, DairyNZ owns specific pain points: 'cull guide dairy' (140 monthly volume), 'smartsamm mastitis nz' (140 monthly volume). They're not building a brand—they're building a utility belt where each tool solves one specific, expensive problem.
The tech stack tells the story of pragmatic engineering. They run Tailwind CSS, Bootstrap, and Ant Design simultaneously—proof they prioritize function over purity. The presence of PWA (Progressive Web App) technology and lazy loading shows they're optimizing for farmers in rural New Zealand with spotty internet connections. This isn't vanity tech; it's survival tech.
- Owns 57% of its traffic through organic search—rare for any organization
- The 'dairy effluent storage calculator' is their Trojan horse for data collection
- Social profiles span YouTube to Instagram, but engagement is utility-first, not influencer-first
- 449 employees generate $35M revenue—that's $78K per employee, lean for heavy industry
The Unsexy Billion-Dollar Playbook
DairyNZ proves that in heavy industry, the most valuable tech isn't the flashiest—it's the most useful. They're not disrupting dairy; they're digitizing it, one calculator at a time.
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Meta Tags
DairyNZ | Delivering a positive future for New Zealand dairy farming | DairyNZ
DairyNZ aims to help farmers build profitable, sustainable and resilient farm businesses through extension, advocacy and science and research.
DairyNZ | Delivering a positive future for New Zealand dairy farming
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About dairynz.co.nz
DairyNZ aims to help farmers build profitable, sustainable and resilient farm businesses through extension, advocacy and science and research.
Company Overview
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Technology Stack
dairynz.co.nz uses 20 technologies across their website including Font Awesome, Google Fonts, jsDelivr, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
dairynz.co.nz receives approximately 50.1K monthly visitors and ranks #701,046 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:54 on the site.
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