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miraka.co.nz
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miraka.co.nz

17 technologies
VerifiedGrowingVisit5.1K/mo$15M14517 Tech3 Leads
Deep Dive

Miraka: The Māori Dairy Disruptor

A $15M indigenous dairy company redefining New Zealand's milk industry from the ground up.

In a market dominated by global giants, Miraka is quietly proving that indigenous values and premium dairy can coexist. This isn't just another milk company; it's a Māori-led movement rewriting the rules of supply chains.

$15M
Annual Revenue
145
Employees
45%
Organic Search Traffic
5K
Monthly Visitors

"Miraka isn't selling milk; they're selling a philosophy where the land, the cow, and the community are equal shareholders."

The Māori Advantage

Unlike traditional dairy co-ops, Miraka operates under Māori principles of kaitiakitanga (guardianship). This isn't marketing fluff—it's operational DNA. Their supply portal and governance structure prioritize long-term sustainability over quarterly returns, creating a resilient model that Western investors often overlook.

The Traffic Paradox

With only 5,000 monthly visits, Miraka isn't chasing mass-market eyeballs. The traffic breakdown reveals a B2B-heavy audience: 35% direct traffic (likely suppliers and partners) and 45% organic search for niche terms like 'mraiaka kaitkiantaga report.' This isn't a consumer brand fighting for shelf space—it's a premium B2B engine with a locked-in supply chain.

The tech stack tells a story of efficiency over flash. Tailwind CSS, React, and Zendesk power a lean, functional digital presence. No e-commerce distractions. No flashy DTC campaigns. The site is a tool for partners and suppliers, not a billboard for consumers.

  • Indigenous governance model reduces long-term risk
  • Premium positioning avoids commodity price wars
  • Direct traffic dominance signals strong partner loyalty
  • Niche keyword strategy targets high-value B2B leads
No massive social media following
Deep supplier trust (35% direct traffic)
No global brand recognition
Premium pricing power
No aggressive DTC expansion
Sustainable, defensible moat

The Unseen Giant

Miraka proves that in a noisy market, quiet consistency backed by indigenous values can build a $15M fortress. The real growth isn't in traffic—it's in the trust of the land and the people who work it.

What tech stack does Miraka use?

18 detected
Security1
Error Tracking1
Programming Languages1
CMS1
Customer Support1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Miraka get?

Traffic & Engagement

5.1K
Monthly Visits
1.6
Pages/Visit
0:34
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+106%
2.5K
Oct 2025
Oct
2.2K
Nov 2025
Nov
5.1K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
35%
Social
9%
Referrals
9%
Email
0%
Paid
2%

Where is Miraka's audience located?

🌍56.4%
🌍23.3%
🌍20.3%

What keywords does Miraka rank for?

5 keywords
1miraka dairy460 vol
2mraiaka kaitkiantaga report170 vol
3when was the miraka kaitiakti report made170 vol
4miraka login130 vol
5miraka100 vol

How is Miraka's SEO?

Meta Tags

title47 chars

SUSTAINABLE MILK COMPANY | MIRAKA | NEW ZEALAND

description220 chars

Miraka is an indigenous Māori dairy company from the heart of New Zealand. We seek the sweetest pasture, the happiest cows, the best farming practices, and the right team to make some of the world’s highest quality milk.

languageEN

H1 Tags

h1MIRAKA
h1Nurturing our world WITH premium dairy products.
h1Caring for people and planet

Schema Types

LocalBusinessWebSite

Who works at Miraka?

Loading leads...

What do customers think of Miraka?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Miraka

What is Miraka's Revenue?
Miraka generates approximately $15M in annual revenue. With 145 employees, that's $103,448 per employee.
What does Miraka do?
Miraka is an indigenous Māori dairy company from the heart of New Zealand. We seek the sweetest pasture, the happiest cows, the best farming practices, and the right team to make some of the world’s highest quality milk.
How fast is Miraka growing?
Miraka employee count has changed by 3% year over year.
What technologies does Miraka use?
Miraka uses 17 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Miraka's competitors?
Miraka's main competitors include Miraka, Oceania Dairy, Synlait Milk, Open Country Dairy, Tatua Co-operative Dairy Company. These companies operate in similar markets and compete for the same customer base.

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How to contact Miraka?

What are Miraka's key pages?

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About miraka.co.nz

Miraka is an indigenous Māori dairy company from the heart of New Zealand. We seek the sweetest pasture, the happiest cows, the best farming practices, and the right team to make some of the world’s highest quality milk.

Company Overview

miraka.co.nz
Website
#3,836,032
Global Rank
5.1K
Monthly Visitors
17
Technologies
3+
Employees

miraka.co.nz Key Pages

Contact miraka.co.nz

Technology Stack

miraka.co.nz uses 17 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

Programming Languages

PHP

CMS

Wix

Customer Support

Zendesk

Traffic & Audience

5.1K
Monthly Visits
35%
Bounce Rate
1.6
Pages/Visit
0:34
Avg. Duration

miraka.co.nz receives approximately 5.1K monthly visitors and ranks #3,836,032 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.

The majority of miraka.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is miraka.co.nz?
Miraka is an indigenous Māori dairy company from the heart of New Zealand. We seek the sweetest pasture, the happiest cows, the best farming practices, and the right team to make some of the world’s highest quality milk.
What technologies does miraka.co.nz use?
miraka.co.nz uses 17 technologies including Font Awesome, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact miraka.co.nz?
You can contact miraka.co.nz via email at [email protected] or through their contact page.
How popular is miraka.co.nz?
miraka.co.nz receives approximately 5.1K monthly visitors and ranks #3,836,032 globally. Traffic is growing by 129.9% month-over-month.

Related Searches

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This page provides publicly available information about miraka.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit miraka.co.nz directly at https://miraka.co.nz.