datalogic.com
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Datalogic: The Industrial Scanner Giant
Inside the $926M hardware titan quietly powering global logistics
While consumer tech grabs headlines, Datalogic operates in the invisible backbone of commerce—the industrial scanning layer where every package, pallet, and product gets tracked. With 2,700 employees and nearly a billion in revenue, this isn't a startup; it's infrastructure.
"Datalogic isn't selling gadgets—they're selling certainty. Every scan is a transaction of trust in a world of chaos."
The Stealth Growth Engine
Their traffic tells a story of industrial loyalty. With 52% organic search and 34% direct traffic, customers aren't browsing—they're returning with intent. The top keyword 'datalogic' alone drives 5,910 monthly searches, proving brand equity in a niche where trust trumps hype. This isn't viral growth; it's compound interest in B2B relationships.
The Global Footprint
Despite missing country data, the keyword patterns reveal a multinational footprint. '데이터로직 120' (Korean) and 'powerscan 9500 series' show deep penetration in Asian markets. The 2,700 employees aren't distributed randomly—they're strategically placed where manufacturing hubs demand precision scanning. This is a company built for the Pacific Rim's logistics boom.
Their tech stack reveals a modernizing legacy. jQuery and Bootstrap coexist with Vite and Tailwind CSS—signs of a company evolving its digital front-end while maintaining core industrial reliability. The 147K monthly visits might seem modest, but in industrial hardware, that's a flood of qualified leads. Each visitor is likely a procurement manager, not a curious consumer.
- Revenue per employee: ~$343K—exceptional for hardware
- Brand search dominates (5,910 monthly)—rare in industrial tech
- Trustpilot shows 3/5—industrial buyers care less about reviews than specs
- Traffic concentrated in top 5 undefined regions—global but opaque
The Unsexy Billion-Dollar Machine
Datalogic wins by being the invisible layer—proving that in industrial tech, boring is the new disruptive.
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Datalogic | Automatic Data Capture and Industrial Automation - Datalogic
Datalogic is a world-class producer of bar code readers, mobile computers, sensors, vision and laser marking systems.
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Reviews (2)
Reliable device
Reliable device
I am really disappointed with this …
I am really disappointed with this companies products. My client purchased 3 x QBT2400 scanners not realising that bases were not included. No problem simply, order the bases... Okay at this stage I order USB bases only to find out when they arrived that no USB interface cable is included. Slightly annoyed, I order 3 interface cables and wait another week... So we now have everything we need. So on with the installation another week later. Typically changing barcode scanners is a ten minute job. However after more than two hours I admitted defeat. I had to contact Datalogic and ask for instructions on disabling the automatic scan mode where the scanner attempts a scan as soon as anything is detected. great idea but likely to lead to false scans and worse still it slows the charging rate. I also request a full manual as it was not listed on their site (this has since been rectified). Their reply was prompt and courteous and within minutes the auto scan function was disabled following instructions in the manual. The comment was also made that they recommend using the relevant power supply in order to retain charge. Apparently the units charge slower from USB only and as my customer has a fairly intensive scan requirement, power supplies were purchased. Another week later... The power supplies arrive. Lo and behold they don't have main's leads you have to supply your own IEC (Kettle) leads. In the process one of the scanner units failed to pair with the base and this took OVER TWO HOURS to rectify. We have installed many barcode scanners and without exception this has been the worst experience. Over a month to get all required components 16+ hours of wasted labour and travelling time. Problems finding extra mains points. QBT2400 scanners are in my humble opinion erratic, badly documented and it is probably cheaper to discard the three we have purchased and buy from another manufacturer. If you are considering these scanners then please avoid at all costs. By comparison we lent our customer Symbol scanners while we attempted to resolve the problems with the QBT2400's. Total install time under 5 minutes and no extra power supply required.
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About datalogic.com
Datalogic is a world-class producer of bar code readers, mobile computers, sensors, vision and laser marking systems.
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datalogic.com uses 14 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Cookiebot, and more.
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Traffic & Audience
datalogic.com receives approximately 147.3K monthly visitors and ranks #262,035 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:00 on the site.
The majority of datalogic.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about datalogic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit datalogic.com directly at https://datalogic.com.