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Datical: The Silent Giant of Database DevOps
A $11.7M revenue company solving the most dangerous part of software delivery
In a world obsessed with moving fast, Datical quietly built a fortress around the most critical—and fragile—component of modern software: the database. Their platform doesn't just manage schema changes; it enforces governance in an industry where one bad migration can take down a billion-dollar business.
"Datical isn't selling database tools—they're selling insurance against catastrophic production failures."
The Problem They Actually Solve
While competitors focus on CI/CD pipelines for application code, Datical targets the 'last mile' of database changes—the dangerous moment where schema migrations meet production. Their Liquibase Secure platform automates the riskiest part of DevOps with audit-ready compliance, turning database changes from a 3-day manual process into a 5-minute automated workflow.
The Growth Paradox
Here's the fascinating contradiction: Datical operates in a $15B+ market but shows zero organic web traffic. This suggests a hyper-focused enterprise sales motion where 81 employees generate $11.7M through direct relationships, not SEO. Their 'stealth' growth pattern is actually a sophisticated enterprise strategy—bypassing the noisy SaaS battlefield entirely.
The tech stack reveals their priorities: modern frontend tools (Vite, Tailwind) paired with enterprise-grade analytics. But notice what's missing—no heavy marketing automation, no complex landing page machinery. This is a company that sells to CTOs through relationships, not content marketing. Their 60+ database support isn't a feature list; it's a defensive moat against point solutions.
- Revenue per employee: ~$144K (strong for enterprise DevOps)
- Funding efficiency: $27M for $11.7M ARR = capital discipline
- Enterprise-first: Zero public traffic = direct sales mastery
- Database agnostic: Support for 60+ databases = platform play
The Unsexy Billion-Dollar Problem
Datical proves that in enterprise DevOps, solving the most painful, unglamorous problem with ruthless focus creates more value than chasing viral features. Their $11.7M revenue with 81 employees isn't a bug—it's the blueprint for building a durable enterprise business.
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Liquibase Secure | The Database Change Governance Platform
Liquibase Secure is the Database Change Governance platform for safe, automated, audit-ready schema change across 60+ databases, fully aligned with your CI/CD workflows.
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About datical.com
Liquibase Secure is the Database Change Governance platform for safe, automated, audit-ready schema change across 60+ databases, fully aligned with your CI/CD workflows.
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datical.com uses 31 technologies across their website including Font Awesome, Google Fonts, Okta, Contentful, Webflow, and more.
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HubSpot
Traffic & Audience
datical.com receives approximately 0 monthly visitors and ranks #10,809,158 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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