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Liquibase: The Governor of Database Chaos
How a 87-person team built the CI/CD standard for databases, generating $12.6M in revenue.
In the world of DevOps, databases have long been the wild west—unmanaged, risky, and a bottleneck to deployment velocity. Liquibase didn't just tame this chaos; they wrote the rulebook for it, turning schema changes from a source of panic into a governed, automated workflow.
"Liquibase isn't just a tool; it's the governance layer between your code and your production data."
The Silent Giant of DevOps
With 134,000 monthly visitors and a global rank of ~300k, Liquibase commands a niche that most competitors overlook. The traffic is telling: 51% comes from organic search. This isn't paid hype; it's engineers solving a critical pain point. The 'liquibase' keyword alone drives over 10,000 searches a month, proving that once you're in the ecosystem, you don't leave.
The Revenue vs. Scale Paradox
Here is the provocative reality: Liquibase generates $12.6M in revenue with just 87 employees. That is approximately $145,000 in revenue per employee—a metric that screams efficiency. While they aren't chasing unicorn valuations, they have achieved something more valuable: deep technical lock-in across 60+ databases. They aren't just selling software; they are selling peace of mind for the CTO.
The product narrative is clear. Liquibase Secure positions itself as the governance platform, bridging the gap between agile development and rigid production environments. By integrating seamlessly with CI/CD workflows, they allow developers to push changes without the DBA bottleneck, while giving enterprises the audit trails they require. It is a dual-sided value proposition that scales from startups to Fortune 500s.
- Multi-Database Support: The only platform that truly abstracts schema changes across 60+ databases (SQL, NoSQL, Cloud).
- Governance First: Unlike simple migration tools, Liquibase focuses on policy enforcement and audit-readiness.
- Community-Driven Roots: With a strong GitHub presence and 10k+ stars, the open-source foundation fuels enterprise adoption.
The Unsung Backbone of Modern Deployment
Liquibase proves that in a world of flashy AI tools, the infrastructure layer—specifically database governance—remains the most lucrative and sticky market of all.
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Liquibase Secure | The Database Change Governance Platform
Liquibase Secure is the Database Change Governance platform for safe, automated, audit-ready schema change across 60+ databases, fully aligned with your CI/CD workflows.
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About liquibase.com
Liquibase Secure is the Database Change Governance platform for safe, automated, audit-ready schema change across 60+ databases, fully aligned with your CI/CD workflows.
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liquibase.com uses 32 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, and more.
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Traffic & Audience
liquibase.com receives approximately 134.8K monthly visitors and ranks #304,708 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:58 on the site.
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