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Alembic: The $39M Bet on Causal AI
Decoding the marketing analytics startup turning attribution on its head
While most marketing analytics tools drown you in dashboards, Alembic is betting $38.7M that causal AI can finally tell you which dollars actually drive revenue. This isn't just another attribution platform—it's a mathematical reckoning for marketing spend.
"Marketing attribution is broken. Alembic doesn't just measure correlation—it proves causation."
The Revenue Intelligence Play
Alembic is tackling the fundamental flaw in modern marketing: last-click attribution is dead, but what replaced it is chaos. Their AI-driven platform promises to predict revenue outcomes before you spend the money, not just explain what happened after. With 15,105 monthly visits and 30% organic search traffic, they're building a category that promises to make CFOs love marketing again.
Who's Buying this Vision
With just 46 employees generating $5.6M in revenue ($122K per head), Alembic is running lean for a Series B company. The 50% direct traffic share is telling—this isn't a inbound content play, it's a direct sales motion targeting enterprise marketers who are tired of explaining why their attribution models don't match the CFO's spreadsheet.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Google Analytics suggest a focus on speed and measurement over flashy design. Their social presence (@getalembic) is active but disciplined, reinforcing that this is a B2B enterprise sale, not a viral marketing play.
- Causal AI isn't marketing fluff—it's mathematical rigor applied to spend decisions
- 46 employees, $5.6M revenue = impressive efficiency for a pre-scale startup
- 50% direct traffic signals strong word-of-mouth in CMO circles
- Their 'book-a-consultation' funnel suggests high-touch, high-ACV sales
The Bottom Line
Alembic is playing the long game—betting that enterprise marketers will pay premium prices for mathematical certainty in a world of statistical noise. With $39M in funding and a clear wedge into revenue attribution, they're either early to a massive category or selling science to skeptics. Either way, the CFOs are watching.
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AI Marketing Analytics Software & Intelligence Planning Solutions | Alembic
Uncover marketing success with Alembic's AI-driven analytics. Predict revenue outcomes, optimize media spend, and gain actionable insights in real-time.
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About getalembic.com
Uncover marketing success with Alembic's AI-driven analytics. Predict revenue outcomes, optimize media spend, and gain actionable insights in real-time.
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getalembic.com uses 14 technologies across their website including YouTube Embed, Font Awesome, Termly, and more.
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getalembic.com receives approximately 15.1K monthly visitors and ranks #1,661,299 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:17 on the site.
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