datlas.mx
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Datlas: The 'Where' Specialists in Mexican Analytics
How a lean team of 18 carved a niche in location-based business intelligence
In a world drowning in data, Datlas asks one deceptively simple question: '¿Dónde?' (Where?). This Mexican analytics startup isn't chasing the entire data science spectrum—they're laser-focused on transforming location intelligence into actionable business decisions, proving that depth beats breadth in the analytics gold rush.
"Datlas isn't selling dashboards—they're selling certainty in the 'where' of every business decision."
The Niche Advantage
While competitors chase generic BI solutions, Datlas has carved a defensible moat in location intelligence. Their 8,309 monthly visitors—primarily from Mexico—aren't looking for generic analytics; they're seeking answers to spatial questions: store locations, delivery routes, market expansion. This specificity creates pricing power and customer stickiness that generic platforms can't match.
Growth Engine Analysis
With 33% direct traffic, Datlas enjoys strong brand recall—a remarkable feat for an 18-person company. Their organic search strategy reveals sophistication: ranking for high-volume terms like 'mordor intelligence' (9,580 monthly searches) and 'monkeylearn' (4,810), they're effectively intercepting competitor traffic. The 46% organic share suggests content marketing is working, but the real story is their ability to convert curiosity into demos.
The tech stack tells a story of pragmatic efficiency. Built on jQuery, Bootstrap, and Owl Carousel, Datlas prioritizes stability over bleeding-edge frameworks. Their AWS/Cloudflare infrastructure scales cost-effectively, while analytics tools (Google Analytics, Tag Manager, Clarity) track every visitor journey. This isn't a startup burning VC cash on fancy tech—it's a bootstrapped operation maximizing every dollar toward product and sales.
- Location intelligence focus: Differentiates from generic BI tools
- Lean operations: $61K revenue per employee suggests high margins
- Content moat: Ranks for competitor keywords to steal market share
- Direct traffic strength: 33% direct indicates strong brand loyalty
The Quiet Giant of Mexican Analytics
Datlas proves that in a noisy SaaS market, the smartest strategy is often to go narrow and deep—turning 'where' into their unassailable 'why'.
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Meta Tags
Datlas | Analytics as a service
En Datlas ofrecemos analítica como servicio a través de plataformas que transforman datos en decisiones de una manera ágil y sencilla. Esto mediante métodos que se apalancan en técnicas de big data e inteligencia artificial.
Datlas | Analítica como servicio
Una plataforma basada en datos para mejorar las decisiones de negocio.
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About datlas.mx
En Datlas ofrecemos analítica como servicio a través de plataformas que transforman datos en decisiones de una manera ágil y sencilla. Esto mediante métodos que se apalancan en técnicas de big data e inteligencia artificial.
Company Overview
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Technology Stack
datlas.mx uses 22 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
datlas.mx receives approximately 8.3K monthly visitors and ranks #2,929,431 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 9:13 on the site.
The majority of datlas.mx's traffic comes from .
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