In an industry obsessed with digital transformation, Deacon Construction proves that billion-dollar relationships are still built on handshakes, not hashtags. With 45 years of history and $189.6M in revenue, this isn't a tech startup—it's a legacy business that quietly dominates its niche.

"Their website traffic is laughably low for a company their size—which is exactly the point. They don't need leads; they have relationships."

Here's the provocative truth: Deacon's 'mediocre' digital presence is actually a strategic masterpiece. Their 5,506 monthly visits are hyper-qualified. These aren't tire-kickers; they're existing clients, partners, and candidates. The 90.2% 'undefined' country traffic? That's likely US-based visitors whose geo-data is obscured—exactly what you'd expect from a regional construction firm with national reach.

• Revenue per employee: ~$362,000 (exceptionally high for construction)
• Leadership includes both a CEO and Chief Estimators (operational excellence over growth hacking)
• Social presence is active but low-engagement—again, prioritizing relationships over reach