decimal.ca
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Decimal: The $5.2M Canadian Finance Boutique
Deep dive into a 45-person firm that dominates a niche without scaling
Decimal is a 45-person Canadian finance firm doing $5.2M in revenue with a website that gets just 2,284 monthly visits. Yet their CEO, Benoit Lepine, has built a hyper-focused machine that solves one specific problem: making budget and cost management actually work for organizations.
"Their traffic is tiny, but 53% direct visits means their clients know exactly where to find them—this isn't a growth play, it's a precision instrument."
The Hidden Power of Direct Traffic
Decimal's traffic profile reveals their real strategy: 53% direct, only 17% organic. This isn't a company chasing SEO keywords—it's a referral-driven business where existing clients and word-of-mouth fuel growth. The 31,140 monthly searches for 'decimal' suggest strong brand recall, while keywords like 'activity-based management' (380 volume) show they're capturing buyers deep in the consideration phase.
The $115K/Employee Efficiency
At $5.2M revenue with 45 employees, Decimal generates about $115K per employee—healthy for a specialized services firm. But here's the provocative take: they're either leaving massive upside on the table, or they've intentionally chosen profitable stability over scale. With only 2,284 monthly visits, their digital presence is barely scratching the surface of their market.
Their tech stack (Bootstrap, Google Analytics, Hotjar, DaisyUI) is modern but utilitarian—no fancy frameworks, just solid engineering. The team structure shows deep expertise: a CEO, security director, performance consultants, and business development. This isn't a company building software; they're building relationships around financial clarity.
- Bootstrap + DaisyUI suggests a pragmatic, mobile-first approach to their client portal
- Hotjar deployment indicates they're obsessively optimizing the user experience for a tiny audience
- HSTS implementation shows security-conscious enterprise targeting
- The keyword 'best to manage information and data' (550 volume) suggests they're competing on capability, not brand
The Anti-Unicorn Strategy
Decimal proves you don't need 10M users to build a valuable business—just 45 employees, $5.2M, and perfect focus on the CFO's nightmare
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Meta Tags
DECIMAL - Solution de gestion de la performance
DECIMAL aide les organisations à améliorer leur performance par des services et des solutions logicielles en budget, coût de revient et tableaux de bord financiers
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About decimal.ca
DECIMAL aide les organisations à améliorer leur performance par des services et des solutions logicielles en budget, coût de revient et tableaux de bord financiers
Company Overview
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Technology Stack
decimal.ca uses 7 technologies across their website including Font Awesome, Google Fonts, HSTS, Hotjar, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Analytics & Marketing
Hotjar, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap
Traffic & Audience
decimal.ca receives approximately 2.3K monthly visitors and ranks #7,604,183 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:17 on the site.
The majority of decimal.ca's traffic comes from .
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This page provides publicly available information about decimal.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit decimal.ca directly at https://decimal.ca.