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Deck: The Invisible Data Layer
Why 34 people are building the infrastructure to replace browser automation
While the world obsesses over AI agents, a quiet infrastructure play is building the pipes they need to function. Deck isn't selling a flashy agent interface—they're selling the oxygen: clean, permissioned data streams that make agents actually work.
"Deck isn't building agents. They're building the roads those agents drive on."
The Infrastructure Play
The headline 'Run agents, Not browsers' is a direct shot at RPA giants like UiPath and legacy screen-scraping tools. Deck positions itself as the infrastructure layer for user-permissioned data—think Plaid for enterprise systems. Their stack (jQuery, GSAP, Swiper, Tailwind, Vite) suggests a modern, lightweight frontend approach, but the real magic is in the backend: connecting to utilities, telecom, ERP, and ecommerce systems without the brittle automation that breaks with every UI update.
The Numbers Don't Lie
With only $6.3M in revenue against $17M in funding, Deck is in classic pre-scale mode. The 48% direct traffic is telling—this isn't a viral product. It's a technical decision, likely driven by engineering leads and CTOs. The 34% organic search traffic shows they're capturing intent around 'deck api' and 'developer infrastructure,' but the real signal is the 46% 'undefined' traffic from Tier 1 markets. They're building moats in enterprise tech stacks, not chasing vanity metrics.
The leadership team reveals the DNA: CTO Bruno Lambert (automation-first), CFO Marie-Eve Lévesque (financial discipline), Head of Automation Patrick Lavallee (execution). No hype-man CEO. No 'AI Evangelist.' This is a technical crew building infrastructure, not a marketing machine chasing buzzwords. The missing Trustpilot reviews? That's the point. They're not selling to consumers—they're selling to engineers who read docs, not reviews.
- The 'undefined' traffic (46.6%) suggests stealth enterprise adoption—likely Fortune 500 companies testing before going public
- Top keyword 'deck' (52K monthly searches) shows brand awareness, but 'deck api documentation' reveals the real game: developer-first adoption
- 34 employees to $6.3M revenue = $185K revenue per employee—efficient for a pre-scale infrastructure play
The Bet: Infrastructure Wins Over Interface
While everyone builds AI agents, Deck is building the data pipes that make them possible. In a market chasing shiny objects, the boring infrastructure layer is where the real money gets made.
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Deck | Connect to Any Data Source
Deck is the infrastructure layer for accessing user-permissioned data across industries. From utilities and telecom to ERP, ecommerce, and more.
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About deck.co
Deck is the infrastructure layer for accessing user-permissioned data across industries. From utilities and telecom to ERP, ecommerce, and more.
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deck.co uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, and more.
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deck.co receives approximately 29.1K monthly visitors and ranks #767,057 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:51 on the site.
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