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DevFactory: The Silent $4M Engine
An ESW Capital company quietly building enterprise software at scale
In a world obsessed with flashy SaaS unicorns, DevFactory operates in the shadows—building, acquiring, and scaling enterprise software with surgical precision. With just 35 employees generating $4.1M in revenue, this isn't a startup chasing growth at all costs. It's a calculated machine.
"This isn't a startup chasing growth at all costs. It's a calculated machine."
The Adaxes Obsession
DevFactory's traffic data reveals a fascinating single-product focus. 410 monthly searches for 'adaxes'—their flagship Active Directory management tool—dwarfs everything else. The keyword 'adaxes configuration' (330 monthly) and 'adaxes documentation' (180 monthly) show a deeply technical, enterprise user base that's locked into their ecosystem. This isn't broad appeal; it's depth over breadth.
ESW Capital's Portfolio Play
As an ESW Capital company, DevFactory follows a proven playbook: acquire mature B2B software assets, strip out inefficiencies, and extract value. With VP-level leadership across engineering and marketing, they're structured for operational excellence, not explosive growth. The 68% direct traffic is telling—these aren't new customers finding them via SEO. They're existing clients logging in, renewing licenses, and expanding usage.
The tech stack reveals their philosophy: WordPress for content, AWS for infrastructure, jQuery and Bootstrap for stability over flash. No bleeding-edge frameworks here. This is enterprise software built for longevity, not trendiness. The 17% organic search traffic is actually low for their niche—suggesting they rely on direct sales, partnerships, and existing customer relationships rather than inbound marketing.
- Revenue per employee: ~$117k (efficient but not hyper-scalable)
- Traffic concentration: 60.9% from one undefined market (likely US enterprise)
- Product focus: Adaxes dominates their search footprint
- Traffic quality: High intent, low volume—enterprise buyers, not developers
The Quiet Giant Strategy
DevFactory proves you don't need to be loud to be profitable. In a noisy market, their silence might be their biggest competitive advantage.
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About devfactory.com
Company Overview
Technology Stack
devfactory.com uses 12 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Analytics & Marketing
Google Analytics
Web Standards
RSS
Traffic & Audience
devfactory.com receives approximately 2.2K monthly visitors and ranks #6,375,293 globally. The website has a bounce rate of 27% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:32 on the site.
The majority of devfactory.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about devfactory.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit devfactory.com directly at https://devfactory.com.