dialarme.ch
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Dialarme: The Swiss Home Security Paradox
A niche leader with massive revenue but mysterious global invisibility
In a world dominated by global smart home giants, Dialarme.ch operates as a Swiss fortress: generating $8.7M in revenue with just 62 employees, yet ranking a staggering #5.5M globally. This isn't a failure; it's a hyper-focused local monopoly in the making.
"They aren't competing for traffic; they're competing for trust in a market where local installation is the ultimate moat."
The Swiss Fortress Model
Dialarme's financials reveal a high-value, low-volume engine. With $8.7M in revenue distributed across 62 employees, they average $140k in revenue per head. This suggests a service-heavy model where high-ticket installations (cameras & alarms) drive the business, not low-margin hardware sales. Their 'Government' industry classification hints at B2B contracts or strict regulatory compliance, further walling off the market from international DIY competitors.
The Traffic Anomaly
The data paints a picture of a business operating in a digital blind spot. With 2,633 monthly visits and a global rank of #5.5M, Dialarme is virtually invisible to the wider web. Yet, 60% of their traffic comes from organic search. This indicates a highly specific, long-tail keyword strategy. They aren't ranking for broad terms; they are capturing high-intent local searches like 'système caméra sasn wifi' (240 volume) and branded queries.
The keyword profile reveals a critical insight: Dialarme is battling for relevance against global giants. The top 5 keywords include 'homiris' (15,540 volume) and 'camera arlo' (880 volume). They aren't just selling security; they are actively fighting for search real estate against established international brands. This suggests a market strategy of intercepting customers who are researching global products but require local Swiss installation and support.
- Hyper-Local Focus: 100% of traffic is geographically undefined but likely Swiss-centric, ignoring global expansion.
- Service-First Tech Stack: Uses Bootstrap and jQuery—functional, not flashy, prioritizing reliability over bleeding-edge frontend tech.
- Niche Keyword Dominance: Owning the 'Swiss alarm today' (80 volume) query indicates strong local brand recognition.
The Silent Giant of Swiss Security
Dialarme proves you don't need global traffic to build a multi-million dollar local empire.
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Dialarme - Système d'alarme et caméra de surveillance connectées
Sécurisez votre domicile avec Dialarme, n°1 en Suisse ! Alarmes & Caméras Vidéosurveillance haute performance. Installation par nos experts.
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About dialarme.ch
Sécurisez votre domicile avec Dialarme, n°1 en Suisse ! Alarmes & Caméras Vidéosurveillance haute performance. Installation par nos experts.
Company Overview
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Technology Stack
dialarme.ch uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
E-commerce & Payments
WooCommerce
Traffic & Audience
dialarme.ch receives approximately 2.6K monthly visitors and ranks #5,568,492 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:04 on the site.
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