dispensary33.com
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Dispensary 33: The Data-Driven Cannabis Retailer
How Chicago's first dispensary dominates with 50K monthly visits and 65% direct traffic
In an industry plagued by regulatory chaos and inconsistent customer experience, Dispensary 33 has built a fortress. With 53 employees and $10.8M in revenue, they've transformed from Chicago's first dispensary into a data-driven retail powerhouse that commands 50,000 monthly visits.
"65% direct traffic isn't just a metric—it's proof they've built a brand that people seek out by name, not by accident."
The Direct Traffic Fortress
Most cannabis retailers rely heavily on third-party discovery, but Dispensary 33's 65% direct traffic reveals a different playbook. This isn't a business chasing algorithm changes—it's one that has built genuine loyalty. Their top keyword 'dispensary 33' (1,170 monthly searches) shows customers aren't browsing; they're seeking. The secondary keyword 'd33' (900 monthly searches) proves brand shorthand adoption—something most cannabis brands never achieve.
The Hyper-Local Advantage
While competitors chase national scale, Dispensary 33 dominates locally. 'D33 Andersonville' (360 monthly searches) and 'dispensary near me 31' (450 monthly searches) reveal a strategy rooted in geographic precision. They're not trying to be everywhere—they're trying to be everything to Chicago. This focus shows in their tech stack: a lean 19 technologies including jQuery, Slick, and Bootstrap that prioritize speed and reliability over flashy innovation.
The leadership team reflects this operational discipline. Head Honcho Zachary Zises, Technical Project Manager Hudson Bailey, and General Manager Paul Lee form a triad that balances vision, execution, and customer experience. With Mandy Haack managing content, they've built a content engine that drives organic search (30% of traffic) without relying on paid acquisition.
- Built a 65% direct traffic fortress—unheard of in cannabis retail
- Leverages hyper-local SEO with neighborhood-specific keywords
- Uses lightweight tech stack (jQuery, Bootstrap) for speed and reliability
- Commands $10.8M revenue with just 53 employees (~$204K per employee)
Dispensary 33 is the blueprint for cannabis retail
They prove that in a fragmented industry, local dominance and brand loyalty beat scale and ad spend every time.
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Medical & Recreational Cannabis Dispensary | Dispensary 33
We are Chicago’s first and most knowledgeable dispensary, offering the highest quality products and best customer experience in Illinois.
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About dispensary33.com
We are Chicago’s first and most knowledgeable dispensary, offering the highest quality products and best customer experience in Illinois.
Company Overview
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Technology Stack
dispensary33.com uses 19 technologies across their website including Adobe Fonts, Google Fonts, reCAPTCHA, Storyblok, and more.
Fonts
Adobe Fonts, Google Fonts
Security
reCAPTCHA
CMS
Storyblok
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
dispensary33.com receives approximately 50.2K monthly visitors and ranks #468,802 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 4:23 on the site.
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