docosan.com
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The Vietnamese Health Tech Enigma
A $6.5M revenue company flying under the radar with 76% organic traffic
In a market dominated by government portals and heavy VC-backed apps, Docosan quietly built a $6.5M revenue machine with just 30 employees. The secret? They treat healthcare like a consumer search problem, not a medical one.
"They're not selling appointments—they're selling 'doctor availability' as a searchable commodity."
The SEO-First Strategy
While competitors burn cash on ads, Docosan dominates Google with 76% organic traffic. Their top keyword isn't even 'doctor'—it's 'docosan' itself, showing strong brand recall. They rank for hyper-specific Vietnamese health queries like 'mẹo chống tê tay' (tips for numb hands) and 'cơ sở đăng kí hiến xác' (organ donation registration), capturing intent at the exact moment of need.
The Unscaled Audience
77.5% of traffic comes from undefined regions—a data anomaly suggesting either Vietnam's fragmented internet ecosystem or a platform serving multiple Southeast Asian markets without geo-targeting. This creates a unique moat: while competitors fight for Hanoi and Ho Chi Minh City, Docosan captures the long tail of Vietnamese healthcare demand nationwide.
The tech stack reveals their priorities: Tailwind CSS for speed, PWA for mobile-first users, and Hotjar for conversion optimization. No fancy AI or blockchain—just fast, functional interfaces that load on 3G connections in rural provinces. The absence of heavy frameworks suggests a team that values maintainability over hype.
- Revenue per employee: ~$217K (exceptional for a health tech platform)
- Traffic concentration: 76% organic vs 18% direct shows strong search dependency
- Keyword strategy: Targets long-tail Vietnamese health queries, not generic 'doctor' terms
- Tech pragmatism: Uses Bootstrap + Tailwind hybrid—unconventional but effective for rapid iteration
The Silent Giant
Docosan proves you don't need unicorn funding to dominate a vertical—just deep understanding of local search behavior and a relentless focus on organic growth.
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Open Graph Image
/static/patient/docosan-dat-lich-kham-vi.jpg
Meta Tags
Docosan - Doctor có sẵn | Đặt lịch khám & Khám online
Doctor có sẵn - Lựa chọn thông minh cho sức khỏe gia đình. Đặt lịch khám với bệnh viện, phòng khám và bác sĩ trên cả nước.
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About docosan.com
Doctor có sẵn - Lựa chọn thông minh cho sức khỏe gia đình. Đặt lịch khám với bệnh viện, phòng khám và bác sĩ trên cả nước.
Company Overview
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Technology Stack
docosan.com uses 23 technologies across their website including Font Awesome, Sentry, WordPress, and more.
Fonts
Font Awesome
Error Tracking
Sentry
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Traffic & Audience
docosan.com receives approximately 79.1K monthly visitors and ranks #497,073 globally. The website has a bounce rate of 25% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:14 on the site.
The majority of docosan.com's traffic comes from undefined, undefined, .
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