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dodgers.com
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dodgers.com

21 technologies
VerifiedVisit34.9K/mo$380M1.7K21 Tech25 Leads
Deep Dive

Dodgers.com: The $380M Digital Empire Built on 60% Direct Traffic

How a legacy baseball brand built a fortress of loyal fans and a powerful direct-to-consumer digital engine.

While most sports franchises chase viral moments, the Los Angeles Dodgers are quietly building a digital monopoly. Their website, dodgers.com, isn't just a schedule portal—it's the command center for a $380M revenue machine that attracts 34,856 monthly visitors with 60% coming directly.

$380.4M
Annual Revenue
60%
Direct Traffic
34.9K
Monthly Visits
1,698
Employees

"The Dodgers don't just have fans—they have a digital army that types their URL directly into the browser, bypassing search engines entirely."

The Loyalty Fortress

With 60% direct traffic, the Dodgers possess something most brands dream of: a captive audience. This isn't accidental traffic—it's habitual. When fans want Dodgers news, they don't Google 'MLB team schedule'; they go straight to dodgers.com. This direct relationship is worth millions in saved acquisition costs and represents a moat that competitors can't easily replicate.

The Traffic Paradox

Here's the counterintuitive data: Despite 34.9K monthly visits and 'La Dodgers' commanding 43,870 monthly searches, only 23% of traffic comes from organic search. This reveals a deliberate strategy—the Dodgers prioritize owned channels over SEO. They're not chasing algorithm changes; they're building direct relationships through 6 social platforms and a sophisticated tech stack that keeps fans in their ecosystem.

  • Tech Stack Sophistication: Built on Next.js, Vite, and Tailwind CSS with Datadog RUM monitoring every interaction
  • Multi-Platform Dominance: Active presence across TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram
  • Enterprise-Scale Operations: 1,698 employees managing a complex digital infrastructure alongside a baseball franchise
No public Trustpilot ratings or reviews
Direct traffic fortress at 60%
Limited organic search optimization (only 23% traffic)
Enterprise-grade tech stack (Next.js, Vite, Tailwind)
Global rank of #1,222,137 suggests limited global reach
Multi-platform social strategy with 6 active profiles

The Dodgers' digital strategy reveals a fascinating trade-off: they've sacrificed broad discoverability for deep engagement. While their global rank (#1,222,137) seems modest, their 81.7% US traffic concentration shows they're laser-focused on their domestic market. This isn't a bug—it's a feature. They're not building a global brand; they're building a local empire with global fans who travel to them.

The Direct-to-Fan Blueprint

Dodgers.com proves that in sports, loyalty beats reach. 60% direct traffic isn't just a metric—it's a statement about who really owns the fan relationship.

What tech stack does Dodgers use?

49 detected
Authentication1
Security1
Privacy & Consent1
Tag Managers1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics28
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
G
Google Tag Manager
G
Google Tag Manager
T
Twitter Pixel
S
Snapchat Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google Static
T
Twitter Ads
L
LinkedIn Insight Tag
F
Facebook Pixel
B
Bing
S
Snapchat
T
TikTok Pixel
T
Twitter/X
L
LinkedIn
G
Google DoubleClick
T
Tracking Pixel
A
Analytics Service
F
Facebook
G
Google Analytics
G
Google AdSense
G
Google APIs

How much traffic does Dodgers get?

Traffic & Engagement

34.9K
Monthly Visits
1.1
Pages/Visit
0:26
Avg. Duration
71%
Bounce Rate
Monthly Traffic Trend-26%
47.0K
Oct 2025
Oct
56.1K
Nov 2025
Nov
34.9K
Dec 2025
Dec

Traffic Sources

Search
23%
Direct
60%
Social
12%
Referrals
4%
Email
0%
Paid
1%

Where is Dodgers's audience located?

🌍81.7%
🌍18.3%

What keywords does Dodgers rank for?

5 keywords
1la dodgers43.9K vol$1.56
2mlb tickets login370 vol$2.52
3dodgers website270 vol$1.92
4la dodgers website270 vol$1.87
5my dodgers tickets240 vol$5.08

How is Dodgers's SEO?

Open Graph Image

OG Image preview
og:image

https://www.mlbstatic.com/team-logos/share/119.jpg

Meta Tags

title46 chars

Official Los Angeles Dodgers Website | MLB.com

description156 chars

The official website of the Los Angeles Dodgers with the most up-to-date information on news, tickets, schedule, stadium, roster, rumors, scores, and stats.

languageEN

Who works at Dodgers?

Loading leads...

What do customers think of Dodgers?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Dodgers

What is Dodgers's Revenue?
Dodgers generates approximately $380M in annual revenue. With 1,698 employees, that's $224,000 per employee.
What does Dodgers do?
The official website of the Los Angeles Dodgers with the most up-to-date information on news, tickets, schedule, stadium, roster, rumors, scores, and stats.
How fast is Dodgers growing?
Dodgers employee count has changed by 18% year over year.
What technologies does Dodgers use?
Dodgers uses 21 technologies across their website including Authentication, Security, CMS. Key technologies include Okta, reCAPTCHA, Contentful.
Who are Dodgers's competitors?
Dodgers's main competitors include Indian Wells Country Club, San Diego Seals, Del Mar Thoroughbred Club, Bayonet Blackhorse Golf Course, Cal Athletics. These companies operate in similar markets and compete for the same customer base.

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What are Dodgers's key pages?

Export dodgers.com Data

Download the complete tech stack, analytics, leads, and company data for dodgers.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About dodgers.com

The official website of the Los Angeles Dodgers with the most up-to-date information on news, tickets, schedule, stadium, roster, rumors, scores, and stats.

Company Overview

dodgers.com
Website
sports
Industry
#1,222,137
Global Rank
34.9K
Monthly Visitors
21
Technologies
25+
Employees

dodgers.com Key Pages

Contact dodgers.com

Technology Stack

dodgers.com uses 21 technologies across their website including Okta, reCAPTCHA, Contentful, and more.

Authentication

Okta

Security

reCAPTCHA

CMS

Contentful

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, TikTok Pixel +2 more

Tag Managers

Adobe Launch

Traffic & Audience

34.9K
Monthly Visits
71%
Bounce Rate
1.1
Pages/Visit
0:26
Avg. Duration

dodgers.com receives approximately 34.9K monthly visitors and ranks #1,222,137 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:26 on the site.

The majority of dodgers.com's traffic comes from undefined, .

Frequently Asked Questions

What is dodgers.com?
The official website of the Los Angeles Dodgers with the most up-to-date information on news, tickets, schedule, stadium, roster, rumors, scores, and stats.
What technologies does dodgers.com use?
dodgers.com uses 21 technologies including Okta, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact dodgers.com?
You can contact dodgers.com via email at [email protected] or through their contact page.
What are dodgers.com's social media accounts?
dodgers.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is dodgers.com hiring?
Check dodgers.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is dodgers.com?
dodgers.com receives approximately 34.9K monthly visitors and ranks #1,222,137 globally. Traffic is declining by 37.9% month-over-month.

Related Searches

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This page provides publicly available information about dodgers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dodgers.com directly at https://dodgers.com.