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Donesafe: The Silent Giant of EHS Compliance
How 103 employees built an enterprise platform serving McDonald's and beyond
In the crowded world of EHS (Environment, Health & Safety) software, Donesafe has quietly built an enterprise fortress with 103 employees and $14.9M in revenue. While competitors chase flashy features, this Australian-born platform powers compliance for giants like McDonald's through sheer operational excellence.
"Donesafe doesn't need to shout - their 66% direct traffic proves enterprises come to them, not the other way around."
The Enterprise Magnet
With 66% direct traffic (135K monthly visits total), Donesafe operates like a category king. Enterprises don't discover them through SEO - they return directly. The 26% organic search traffic is pure intent: 'donesafe login' (430 monthly searches) and 'mcdonalds donesafe' (240 searches) reveal a locked-in user base. This isn't a startup chasing growth hacks; it's infrastructure.
The Food & Drink Vertical Dominance
Operating in the food_and_drink industry with precision, Donesafe has carved a moat where compliance isn't optional - it's survival. McDonald's adoption signals enterprise validation that transcends features. Their revenue per employee ($144K) suggests efficient scaling in a space where trust matters more than marketing spend.
- Enterprise-ready EHS platform with centralized compliance
- Intelligent reporting that scales across complex operations
- Deep vertical penetration in food & beverage sectors
- Low marketing spend, high retention business model
The tech stack reveals pragmatic choices - jQuery, Tailwind CSS, Bootstrap - not chasing bleeding-edge frameworks. This is a company building for longevity, not hype. Their 10,453 backlinks suggest organic authority built through partnerships and referrals, not SEO manipulation. In a world where SaaS companies burn millions on customer acquisition, Donesafe's model feels almost contrarian: build something indispensable, and let enterprises find you.
The Quiet Enterprise Playbook
Donesafe proves that in B2B SaaS, infrastructure beats virality. With $14.9M in revenue and 66% direct traffic, they've built a compliance fortress that enterprises can't leave. For founders: sometimes the best growth strategy is becoming indispensable to the right customers.
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HSI Donesafe | #1 Rated Cloud EHS Software | ESG Reporting
HSI Donesafe is an enterprise-ready EHS management software designed to help centralize compliance and reporting intelligently. See a Demo!
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About donesafe.com
HSI Donesafe is an enterprise-ready EHS management software designed to help centralize compliance and reporting intelligently. See a Demo!
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donesafe.com uses 27 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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Contentful, WordPress
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Traffic & Audience
donesafe.com receives approximately 135.2K monthly visitors and ranks #170,377 globally. The website has a bounce rate of 32% with visitors viewing an average of 11.3 pages per visit. Users spend an average of 5:54 on the site.
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