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Donuts Domains: The Quiet Giant of Digital Identity
How a 223-person team manages a $35M revenue business with zero public traffic
In the shadowy corners of the internet infrastructure world, Donuts Domains operates as a digital landlord with 200+ unique TLDs. This is a story about a $34.8M revenue machine that doesn't need your clicks to thrive.
"They own digital real estate that most people don't even know exists, and they make $35M doing it."
The B2B Infrastructure Play
Donuts doesn't sell domains directly to consumers. They're the registry layer—the wholesaler that sits between registrars like GoDaddy and end users. Their 223 employees manage 200+ TLDs (.agency, .life, .digital) and process transactions through a network of 2,000+ registrar partners. No traffic to their site means zero customer acquisition costs. This is infrastructure-as-a-service for the domain economy.
The Revenue Paradox
While most tech companies obsess over traffic and conversion funnels, Donuts operates on pure B2B economics. Their $34.8M revenue comes from wholesale pricing models—registrars pay them per domain registration. The 0 monthly visits to donuts.domains isn't a bug; it's a feature. They don't need marketing when you're forced to buy through their partners to get a .digital or .agency domain.
The company's tech stack reveals their modern approach: Cloudflare for global DNS distribution, AWS CloudFront for CDN, and Tailwind CSS for lightweight frontend development. They're lean but sophisticated, using jQuery and GSAP for interactive elements while maintaining enterprise-grade infrastructure through Google Tag Manager and AWS. This isn't a legacy player stuck in 2010.
- Zero direct-to-consumer marketing costs
- Wholesale model creates predictable recurring revenue
- 200+ TLDs create a moat around niche verticals
- Registrar partnerships act as a distributed salesforce
The Unsexy Billion-Dollar Playbook
Donuts proves that in infrastructure, being invisible can be more valuable than being viral. Their 223-person team generates $34.8M by owning the plumbing, not the faucet.
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Identity Digital | Create authentic digital identities with the world's largest and most relevant domain extension portfolio.
Identity Digital empowers businesses, governments, nonprofits, and individuals to share their unique story with descriptive domain names, and we enable our registry and registrar partners to better serve their customers with robust services and technology solutions.
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About donuts.domains
Identity Digital empowers businesses, governments, nonprofits, and individuals to share their unique story with descriptive domain names, and we enable our registry and registrar partners to better serve their customers with robust services and technology solutions.
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Technology Stack
donuts.domains uses 13 technologies across their website including Webflow, cdnjs, AWS CloudFront, Cloudflare, and more.
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Traffic & Audience
donuts.domains receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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