doz.pl
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DOZ.pl: Poland's Digital Pharmacy Titan
10M monthly visits reveal the scale of healthcare's online shift
In a market where trust is currency, DOZ.pl has built a $13M revenue empire by digitizing Poland's pharmacy counter. But with a 2.3/5 Trustpilot rating, their growth story is more complex than traffic metrics suggest.
"They're capturing 10M monthly searches for 'doz' and 'apteka'—but user satisfaction remains their biggest product challenge."
Traffic Dominance Through SEO
DOZ.pl's 60% organic traffic share isn't accidental. They've cornered search for 'medikinet' (38K monthly volume) and branded terms like 'doz apteka' (21K). This isn't just SEO—it's search intent ownership in Poland's healthcare vertical. Their 95.7% traffic concentration in a single undefined country (likely Poland) shows laser-focused market capture.
The Trust Gap Paradox
Here's the contradiction: 10M monthly visitors but only 64 Trustpilot reviews with a 2.3-star rating. For a pharmacy platform handling sensitive health products, this is a critical red flag. The data suggests they're optimizing for acquisition over retention—acquiring traffic efficiently but failing to convert satisfaction into reviews or loyalty.
Their tech stack reveals modern PWA capabilities (Swiper, Tailwind, Bootstrap) and analytics depth (Hotjar, GTM), but the 63-person team seems stretched thin across 10M monthly users. That's 158K users per employee—unusually high for a healthcare platform requiring quality assurance.
- Search monopoly on key terms: 'doz' (57K volume) and 'doz.pl' (4K)
- PWA infrastructure enabling offline pharmacy browsing
- Integrated Zendesk support but poor review management
- Heavy reliance on direct traffic (36%)—strong brand recall
The Polish Pharmacy War is Won by SEO, Not UX
DOZ.pl proves that in regulated industries, search dominance can outpace customer satisfaction—but for how long?
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DOZ.pl - leki, suplementy diety, kosmetyki
Na DOZ.pl znajdziesz leki, suplementy diety, dermokosmetyki, sprzęt medyczny – szeroki wybór dla dzieci i dorosłych. Sprawdź ofertę i zamów on-line.
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DOZ S.A.
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Zakupy online w DOZ
Atrakcyjne ceny przy zakupach online. Szeroki asortyment i sprawny odbiór w aptece.
Polecam jedynie zamówienia internetowe
Polecam jedynie zamówienia internetowe. Wszystko przebiega sprawnie, ceny o prawie połowę niższe.
Szybka dostawa super
Szybka dostawa , bardzo miła obsługa w aptece polecam
Jestem spoza Inowrocławia Myślałem ze…
Jestem spoza Inowrocławia Myślałem ze już nie ma takich Aptek i takich Pracowników a jednak jest Apteka DOZ na Jacewskiej w Inowrocławiu Szukałem leku dla żony kolejna i kolejna apteka wszędzie krótko NIE MA w kolejnej aptece pytam panią farmaceutke juz zdesperowany no to gdzie usłyszałem wiecej BRAKUJE Kolejna apteka poszukiwanego leku tez nie było ale to waśnie TU mimo duzej kolejki przemiła Pani z dużym stazem i pełnym zaangazowaniem znalazła apteke w której był lek zarezerwawała go dla mnie i mimo to ze apteka była 20 km dalej lek mam .Czy wcześniej odwiedzane apteki nie mogły tego sprawdzić
Jestem bardzo zadowolona z apteki doz w…
Jestem bardzo zadowolona z apteki doz w Pankach. Wszystkie Panie,które tam pracują potrafią fachowo doradzić nie wpychając jednocześnie najdroższych leków. Często korzystam z usług tej apteki.Korzystałam równiez z zamówień internetowych,które także polecam. Produkty zamawiane przez internet przychodzą szybko i są dużo tańsze.
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About doz.pl
Na DOZ.pl znajdziesz leki, suplementy diety, dermokosmetyki, sprzęt medyczny – szeroki wybór dla dzieci i dorosłych. Sprawdź ofertę i zamów on-line.
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Technology Stack
doz.pl uses 18 technologies across their website including Font Awesome, Google Fonts, Okta, PHP, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Programming Languages
PHP
CMS
Contentful
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Traffic & Audience
doz.pl receives approximately 10.1M monthly visitors and ranks #5,913 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:39 on the site.
The majority of doz.pl's traffic comes from undefined, undefined, .
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This page provides publicly available information about doz.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit doz.pl directly at https://doz.pl.