dpsi.com
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DPSI: The 89-Person Powerhouse Hiding in Plain Sight
A $12.9M revenue CMMS player with a mysterious traffic strategy and a coffee problem
In a world dominated by SaaS giants and billion-dollar valuations, DPSI operates as a quiet giant. With 89 employees and $12.9M in revenue, this CMMS software provider is proof that you don't need to be a household name to build a sustainable, profitable business. But a deep dive into their digital footprint reveals a fascinating disconnect between their product ambition and their online presence.
"DPSI is a classic example of a B2B software company thriving on sales relationships, not SEO traffic."
The Revenue vs. Traffic Paradox
DPSI generates $12.9M in revenue with just 1,179 monthly website visits. That's roughly $10,000 in revenue per visitor—a statistical anomaly that screams 'enterprise sales' and 'word-of-mouth.' Their global rank of #13.6M suggests their website is essentially a digital brochure, not a lead engine. This isn't a failure; it's a strategic choice to prioritize direct sales and partnerships over inbound marketing.
The SEO Identity Crisis
Their top keywords reveal a story of confusion and opportunity. While 'dpsi' (780 volume) and 'dpsi analyst' (20 volume) are brand-related, the inclusion of 's&d coffee' (1,030 volume) and 's&d coffee & tea' (330 volume) is baffling. It suggests either a legacy partnership, a confused algorithm, or a competitor's strategy bleeding into their brand. Meanwhile, 'how to remove a part from inventory master in ami' (410 volume) hints at their core user base: maintenance managers deep in the trenches of inventory management.
The tech stack is pragmatic and modern. They use jQuery and Bootstrap—proven, reliable frameworks—alongside Tailwind CSS for styling. Swiper and Slick handle UI components, while Google Analytics and Tag Manager track the minimal traffic they do receive. The stack isn't flashy, but it's efficient, reflecting a company focused on product functionality over marketing flair.
- CMMS software focused on ROI and asset management
- Team of 89 employees driving $12.9M in revenue
- Website traffic is minimal, suggesting a sales-led growth model
- Top keywords include a surprising coffee-related search term
- Tech stack leans on proven, stable frameworks
DPSI is a bootstrapped mindset in a VC-obsessed world
They prove you can build a $12M business without chasing traffic or viral moments—just solid software and relentless sales.
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CMMS Software | Maintenance Management Solutions by DPSI
Maximize ROI and make smarter asset management decisions with CMMS software. DPSI offers user-friendly and innovative maintenance software.
DPSI: CMMS Software | Maintenance Management Solutions
Maximize ROI and make smarter asset management decisions with DPSI CMMS software. Flexible, scalable and customizable with cloud-based options available.
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About dpsi.com
Maximize ROI and make smarter asset management decisions with CMMS software. DPSI offers user-friendly and innovative maintenance software.
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Technology Stack
dpsi.com uses 23 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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cdnjs, unpkg
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Cloudflare
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LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
dpsi.com receives approximately 1.2K monthly visitors and ranks #13,617,495 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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