drink-trip.com
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TRIP Drinks: The $53M CBD Empire
How a UK brand is redefining the alcohol alternative market without venture capital
In a market saturated with alcohol brands, TRIP has quietly built a $53.7M business by selling a different kind of buzz. This isn't just another CBD startup—it's the UK's #1 CBD brand, proving that functional beverages can outpace traditional alcohol in growth and loyalty.
"TRIP proves you don't need VC funding to build a category-defining brand—just a product that solves a real problem."
The Stealth Growth Engine
With 45% direct traffic and 42% organic search, TRIP has built a brand that customers seek out by name. The 'trip drinks' keyword alone drives nearly 5,000 monthly searches, while the generic 'trip' term pulls over 557K monthly searches—though this likely includes non-branded searches, it shows massive brand recognition. Their 185 employees and $53M revenue suggest ~$286K revenue per employee, indicating a highly efficient operation.
The Post-Alcohol Consumer
TRIP's core audience isn't chasing a high—they're chasing clarity. By positioning their CBD drinks as 'a great alcohol alternative to be hangover-free,' they tap into the wellness zeitgeist. With 3,366 Trustpilot reviews averaging 4.3/5, they've built trust in a category plagued by skepticism. The brand's social presence (TikTok, Instagram, LinkedIn) shows they're targeting the mindful drinker, not the party animal.
What makes TRIP's business model particularly interesting is their bootstrap approach. Unlike most DTC beverage brands that burn through VC cash, TRIP has grown organically to $53M. Their tech stack (Tailwind CSS, Vite, PWA) suggests a modern, efficient approach to e-commerce, while their careers page hints at a mature, scaled operation rather than a startup still finding product-market fit.
- Built a $53M business without visible VC funding—true bootstrap success
- Owns the 'CBD drinks' category in the UK with #1 positioning
- 45% direct traffic indicates exceptional brand recall and repeat purchase behavior
- Trustpilot score of 4.3/5 with 3.3K+ reviews in a skeptical category
TRIP is the blueprint for modern DTC success
Build a superior product, own your brand narrative, and grow profitably—no venture capital required.
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Meta Tags
TRIP Drinks | UK’s #1 CBD Drinks, CBD Oils, Gummies & Magnesium Drinks
TRIP is the UK’s #1 CBD brand. Our CBD drinks, CBD oils and Magnesium drinks – a great alcohol alternative to be hangover-free.
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TRIP Drinks
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Reviews (20)
I love these drinks
I love these drinks. They all taste great. I always have a stash in the fridge. Would recommend on taste and quality. A few of my friends and family have now started using them after trying them when over at ours for summer bbq’s.
Excellent customer service and great…
Excellent customer service and great product
Love TRIP
Love TRIP. Had a subscription, efficient deliveries & communication, love the brand just couldn't afford the ongoing subscription but their drinks are 10/10!
We love our evening routine of a trip…
We love our evening routine of a trip drink with ice cubes in a fancy glass. It has stopped us having a cheeky glass of wine and instead we have a much healthier and better option! Would recommend they're all lovely flavours too!
I'm officially obsessed with these…
I'm officially obsessed with these drinks! They've completely replaced my evening glass of wine. The blood orange flavor is absolutely incredible!
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About drink-trip.com
TRIP is the UK’s #1 CBD brand. Our CBD drinks, CBD oils and Magnesium drinks – a great alcohol alternative to be hangover-free.
Company Overview
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Technology Stack
drink-trip.com uses 31 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
drink-trip.com receives approximately 197.8K monthly visitors and ranks #198,688 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:02 on the site.
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