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DryMerge: The AI That Actually Does Your CRM
A 4-person team is building an autonomous agent to kill manual data entry
Most AI tools promise to automate your CRM, but they just create more work. DryMerge is different—it's an autonomous agent that reads your emails, calendars, and calls to update Salesforce and HubSpot without you lifting a finger. The result? A $300k ARR company with just 4 employees.
"They're not building another AI wrapper—they're building an autonomous worker that happens to use your CRM."
The Founder's Playbook
Edward Frazer, DryMerge's CEO, has built a company that defies conventional scaling wisdom. With just 4 employees generating $300k in revenue, they're achieving $75k per employee—far above the $150k benchmark for SaaS startups. This isn't a growth-at-all-costs playbook; it's a precision strike on a specific pain point: CRM data entry. The 40% direct traffic suggests a founder-led sales motion where prospects already know what they want before landing on the site.
The Growth Signal
DryMerge's 15.7K monthly visits with 44% organic traffic tell a story of product-market fit rather than marketing spend. The keyword data reveals a critical insight: people aren't searching for 'CRM automation'—they're searching for 'DryMerge' by name. The 360 monthly searches for 'drymerge' dwarf the 140 for 'what is dry merge,' indicating brand recognition that's rare for a 4-person startup. This is a company that's found its niche and is quietly dominating it.
The technology stack reveals a modern, pragmatic approach: Svelte for the frontend, Tailwind CSS and DaisyUI for rapid development, and a sophisticated analytics stack with PostHog and Google Analytics. They're not reinventing the wheel—they're using proven tools to move fast. The Cal.com integration for scheduling and Typeform for onboarding suggests a focus on user experience that's uncommon in the CRM integration space.
- 44% organic traffic indicates strong product-market fit without heavy marketing spend
- 40% direct traffic suggests founder-led sales and high-intent prospects
- 360 monthly searches for brand name shows growing awareness in a niche market
- $300k ARR with 4 employees = $75k revenue per employee (5x industry average)
- Svelte + Tailwind stack enables rapid iteration and modern UX
The Future of CRM is Autonomous
DryMerge proves that 4 smart people can outperform 40-person teams by focusing on what matters: solving real problems with intelligent automation.
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DryMerge - AI that automatically updates your CRM
AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.
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About drymerge.com
AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.
Company Overview
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Technology Stack
drymerge.com uses 13 technologies across their website including Amazon Web Services, AWS CloudFront, JotForm, Typeform, Cal.com, Calendly, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Forms
JotForm, Typeform
Scheduling
Cal.com, Calendly
Analytics & Marketing
PostHog, Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI
Traffic & Audience
drymerge.com receives approximately 15.8K monthly visitors and ranks #1,593,466 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:15 on the site.
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