dryrun.com
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Dryrun: The CFO's Crystal Ball
A tiny fintech with a $435K war chest tackling cash flow forecasting
While enterprise giants fight over the Fortune 500, Dryrun is quietly building a fortress in the complex middle market of financial forecasting. With just 9 employees and a revenue run rate of $100K, they are betting that 'unmatched clarity and control' is worth more than a massive sales team.
"In a world of generic SaaS, Dryrun proves that a hyper-niche focus on cash flow modeling can outperform broad financial suites."
The Bootstrapped Reality
Dryrun isn't chasing unicorn status with reckless spending. With a valuation likely sitting in the $2M-$4M range based on standard SaaS multiples, they are operating with extreme efficiency. The 9-person team suggests a heavy reliance on automation and a product that sells itself—evidenced by the fact that 51% of their 14.5K monthly visits come from organic search. They aren't buying growth; they are earning it.
The SEO Strategy Gap
Here is the analyst take: Dryrun's traffic is surprisingly low for a domain this mature. Ranking #1.7M globally is modest. However, their keyword strategy reveals intent. They rank for 'revenue vs profit' (15.9K volume)—a broad query—while capturing high-intent traffic like 'best cash flow forecasting software.' The disconnect? They are winning the 'why' questions but likely losing the 'buy' questions to larger competitors with deeper ad budgets.
The leadership team—Blaine Bertsch (CEO) and Tariq Bacchus (CTO)—appears to be engineering-led. The tech stack (AWS, Cloudflare, Tailwind) is modern but standard. What stands out is the lack of heavy sales tools in their stack, reinforcing the narrative of a product-led growth model focused on the Office of the CFO.
- Niche Dominance: They don't try to be QuickBooks; they specialize in scenario modeling and cash flow.
- Capital Efficiency: Raising only $435K to reach $100K in revenue shows disciplined unit economics.
- Organic Reliance: Over half their traffic is organic, indicating strong content authority in a specific vertical.
The Verdict: A Sleeper Pick?
Dryrun isn't a rocket ship, but it might be a steady profit engine waiting for the right market cycle.
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Dryrun | Cash Flow Forecasting Software for the CFO
Dryrun is Forecasting Software for the Office of the CFO that Models Everything from Cash Flow to Complex Scenarios with Unmatched Clarity and Control
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About dryrun.com
Dryrun is Forecasting Software for the Office of the CFO that Models Everything from Cash Flow to Complex Scenarios with Unmatched Clarity and Control
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Technology Stack
dryrun.com uses 17 technologies across their website including Adobe Fonts, HSTS, Webflow, and more.
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
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Traffic & Audience
dryrun.com receives approximately 14.5K monthly visitors and ranks #1,749,094 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
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