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Dubb: The AI Sales Engine Quietly Dominating Video
How a 20-person team built a $2M revenue machine in the crowded video sales space.
While everyone chases viral TikTok trends, Dubb is building a billion-dollar business selling video recording tools to B2B sales teams. It’s not flashy, but the numbers tell a story of massive product-market fit.
"Dubb isn't competing with Loom; they are building a sales infrastructure that happens to use video."
The Silent Traffic Juggernaut
Dubb commands 77,783 monthly visits with a staggering 63% coming from direct traffic. This isn't SEO luck; it's brand recall. When sales reps need to send video emails, they type 'dubb.com' directly into the browser. This level of loyalty in a SaaS market dominated by giants like Vidyard and Loom is rare and incredibly defensible.
The 'AI Assistant' Pivot
Most video tools stop at recording. Dubb has evolved into a full 'AI-Powered Video Sales System' with 5 distinct AI assistants. They aren't just selling a camera; they are selling the script, the follow-up, and the analytics. This moves them up the value chain from a utility to a core sales workflow engine.
The company’s search data reveals a fascinating quirk. While they rank for their own brand, they also capture high-intent queries like 'dubb for gmail' and 'dubb pro plus.' This suggests a user base that is deeply integrated into their workflow and willing to upgrade. However, the presence of non-sequitur keywords like 'justfor.fans' in their search data hints at potential SEO noise or broad content targeting that needs cleanup.
- The 'Direct Traffic' Moat: 63% of traffic is direct, indicating high user retention and daily active usage.
- The 20-Person Powerhouse: Generating $2M revenue with just 20 employees equals $100k ARR per employee—a highly efficient operation.
- The Trustpilot Gap: With only 1 review and a 3.2/5 rating, there is a massive opportunity to build social proof compared to competitors.
The Verdict: A B2B Sales Utility, Not a Media Tool
Dubb is positioning itself as the operating system for video sales. For investors and founders, it represents a classic 'boring B2B' winner: high retention, direct traffic, and a clear path to scaling revenue without massive burn.
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Dubb - AI-Powered Video Sales System | Send Video Email
Dubb is the AI-powered video sales platform trusted by 100,000+ users. Create personalized video emails, automate outreach, and close more deals with built-in CRM, tracking, and 5 AI assistants. Start free today!
Dubb is the all-in-one sales and marketing video platform that helps drive sales.
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Lackluster product, does not honor guarantee
I purchased a Dubb.com subscription with confidence because of the money-back guarantee on their website. Dubb.com: If "you can prove that you created and shared multiple videos, you’ll be eligible for a full refund." I did create multiple shared videos and had nearly zero responses from the recipients. The promise of 30% increase in sales was very far from the truth. So, I wanted to cancel my service and get a refund. Turns out, you cannot cancel your service. You can only pause it until a date in the future. Moreover, when you ask for a refund, they said they cannot provide a refund. Note about the service: it is an interesting approach. There are decent tools for video recording (tools are a bit buggy and video product is low quality). Analytics are helpful, but not displayed well. Site landing pages are good and the calendar call to action is good. Biggest problem: people see a link and don't click. Even if they see a GIF, they don't click. So, all the effort yields no results.
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About dubb.com
Dubb is the AI-powered video sales platform trusted by 100,000+ users. Create personalized video emails, automate outreach, and close more deals with built-in CRM, tracking, and 5 AI assistants. Start free today!
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Technology Stack
dubb.com uses 23 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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HSTS
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Sentry
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Ruby on Rails
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Cloudflare
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Traffic & Audience
dubb.com receives approximately 77.8K monthly visitors and ranks #423,839 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:41 on the site.
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